Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.
Archive for the ‘Social Media’ Category
Governor LePotomaine Rides Again
Do You Want Ketchup With That?
17 Feb 2010 at 17:27
Michael Sommermeyer
Communication, Crisis Management, Marketing, Measurement, Social Media, You: The Brand
photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]
Shocked, I Tell You! Shocked!
19 Nov 2009 at 09:53
Michael Sommermeyer
Communication, Government Social Media, Reputation, Social Media, Spin This!, Transparency
So President Obama doesn’t Twitter? Does that come as a big surprise? He made the announcement to a group of Chinese students this week in Shanghai that he never used Twitter. This sent the Twitter Trends on a rampage and people were upset, shocked and in disbelief:
@meredithwrogers “Obama probably shouldn’t have let it be [...]