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	<title>wordymouth.com &#187; Sales</title>
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	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/persuasion/using-socnets-to-eliminate-the-three-foot-rule/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2008-07-02T20:12:06+00:00">July 2, 2008</time>.</p>	<item>
		<title>Using SocNets to Eliminate the Three Foot Rule</title>
		<link>http://wordymouth.com/persuasion/using-socnets-to-eliminate-the-three-foot-rule/</link>
		<comments>http://wordymouth.com/persuasion/using-socnets-to-eliminate-the-three-foot-rule/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 11:48:32 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[cold-calling]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[trust]]></category>

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		<description><![CDATA[At some point in sales everyone has to cold call. A lot of folks go with the Three-Foot Rule; anyone within three feet is a potential customer. I really hate the three-foot rule. It relies on the idea that you must practically trip the guy waiting in line in front of you to make a [...]]]></description>
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