At some point in sales everyone has to cold call. A lot of folks go with the Three-Foot Rule; anyone within three feet is a potential customer. I really hate the three-foot rule. It relies on the idea that you must practically trip the guy waiting in line in front of you to make a [...]
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Using SocNets to Eliminate the Three Foot Rule
Posted on Jul 02 , 2008 in Communication & Marketing & Persuasion & Sales & Transparency