Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.
Blog
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Governor LePotomaine Rides Again
Posted on Feb 25 , 2010 in Communication & Measurement & PR & Reputation & Social Media
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Shocked, I Tell You! Shocked!
Posted on Nov 19 , 2009 in Communication & Government Social Media & Reputation & Social Media & Spin This! & Transparency
So President Obama doesn’t Twitter? Does that come as a big surprise? He made the announcement to a group of Chinese students this week in Shanghai that he never used Twitter. This sent the Twitter Trends on a rampage and people were upset, shocked and in disbelief: @meredithwrogers “Obama probably shouldn’t have let it be [...]
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Social Media Policy and Traditional News: If You Don’t Like It, Don’t Read My Tweets
Posted on Nov 17 , 2009 in PR & Reputation & Social Media
Ch. 8 hired Matt Adams, not a news automaton. If you want pure news feed, see @lasvegasnow. thx Many employees are tweeting as part of their job. They talk about their company programs, initiatives, and what it is like to work for the company. Employees become an extension of the company persona, yet they can [...]