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	<title>wordymouth.com &#187; Reputation</title>
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	<description>A bloviation on the practice of public relations.</description>
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		<title>Tell The End of Ratings Do Us Part</title>
		<link>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/</link>
		<comments>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 03:56:38 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1082</guid>
		<description><![CDATA[So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it has a better chance of attracting an audience? Likely not. However, I am attempting to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Houston! Send Up Some More Astroturf</title>
		<link>http://wordymouth.com/persuasion/houston-send-up-some-more-astroturf/</link>
		<comments>http://wordymouth.com/persuasion/houston-send-up-some-more-astroturf/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 22:17:02 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1048</guid>
		<description><![CDATA[Public relations communicators have been flocking to the Occupy Wall Street protests to offer expertise and media relations savvy. Communicators should be careful not to pass off formally planned communications campaigns as spontaneous populist activity. Sure, these protests initially have just sprung up and have gathered momentum. Yet, the potential for misuse and manipulation through [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sharing the Right Things On Facebook</title>
		<link>http://wordymouth.com/pr-tech/sharing-the-right-things-on-facebook/</link>
		<comments>http://wordymouth.com/pr-tech/sharing-the-right-things-on-facebook/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 16:19:12 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=725</guid>
		<description><![CDATA[Facebook is a powerful place to network and share information with others. It allows you to engage in conversations and build relationships. If you share the right things on Facebook you will build a powerful network and still remain somewhat private in a rapidly-changing online world.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Governor LePotomaine Rides Again</title>
		<link>http://wordymouth.com/pr/governor-lepotomaine-rides-again/</link>
		<comments>http://wordymouth.com/pr/governor-lepotomaine-rides-again/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 00:29:20 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=699</guid>
		<description><![CDATA[Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Shocked, I Tell You! Shocked!</title>
		<link>http://wordymouth.com/spin-this/shocked-i-tell-you-shocked/</link>
		<comments>http://wordymouth.com/spin-this/shocked-i-tell-you-shocked/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 17:53:53 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=566</guid>
		<description><![CDATA[So President Obama doesn't Twitter? Does that come as a big surprise? He made the announcement to a group of Chinese students this week in Shanghai that he never used Twitter. This sent the Twitter Trends on a rampage and people were upset, shocked and in disbelief: @meredithwrogers "Obama probably shouldn't have let it be [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Policy and Traditional News: If You Don&#8217;t Like It, Don&#8217;t Read My Tweets</title>
		<link>http://wordymouth.com/pr/social-media-policy-and-traditional-news-if-you-dont-like-it-dont-read-my-tweets/</link>
		<comments>http://wordymouth.com/pr/social-media-policy-and-traditional-news-if-you-dont-like-it-dont-read-my-tweets/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 01:41:25 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=530</guid>
		<description><![CDATA[Ch. 8 hired Matt Adams, not a news automaton.  If you want pure news feed, see @lasvegasnow. thx Many employees are tweeting as part of their job. They talk about their company programs, initiatives, and what it is like to work for the company. Employees become an extension of the company persona, yet they can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Influence Fades Without Relationships</title>
		<link>http://wordymouth.com/communication/influence-fades-without-relationships/</link>
		<comments>http://wordymouth.com/communication/influence-fades-without-relationships/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 16:56:43 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=524</guid>
		<description><![CDATA[Social media relationships fail without a relationship connection. A large number of followers is only meaningful if those followers represent people you have come to know and respect.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why David Letterman Will Never Apologize</title>
		<link>http://wordymouth.com/spin-this/why-david-letterman-will-never-apologize/</link>
		<comments>http://wordymouth.com/spin-this/why-david-letterman-will-never-apologize/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 23:28:26 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Spin This!]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=483</guid>
		<description><![CDATA[David Letterman's crass joke about Sarah Palin's teenage daughter is really no different from when Don Imus called a group of women essentially whores. You call my teenage daughter promiscuous as a joke, and all politics aside, I'm going to loose it. Before you start commenting already, set aside your political views for a moment [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Just Trust Me, It&#8217;s What You Want</title>
		<link>http://wordymouth.com/persuasion/just-trust-me-its-what-you-want/</link>
		<comments>http://wordymouth.com/persuasion/just-trust-me-its-what-you-want/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 20:46:06 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=302</guid>
		<description><![CDATA[Ever have someone tell you to just trust them.¬† Just trust me, I know what I'm talking about. My internal crap detector goes off anytime someone says "just trust me." What does it take to generate trust?¬† Can you just expect people to believe everything you say, or does it take much more? I'm far [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Apologizing for Bad Behavior</title>
		<link>http://wordymouth.com/courts/apologizing-for-bad-behavior/</link>
		<comments>http://wordymouth.com/courts/apologizing-for-bad-behavior/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 04:25:15 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Courts]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/09/27/apologizing-for-bad-behavior/</guid>
		<description><![CDATA[As media took their seats for last Wednesday's hearing for Mr. Simpson, a number of them brought in cell phone cameras and were snapping pictures inside the courtroom. A few also were using the phones to text out updates to their producers and editors. Cell phones in Nevada courts are not allowed during the court [...]]]></description>
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