Posted on Oct 07 , 2011 in Blog & Featured & Persuasion & Publicity & Reputation
Public relations communicators have been flocking to the Occupy Wall Street protests to offer expertise and media relations savvy. Communicators should be careful not to pass off formally planned communications campaigns as spontaneous populist activity. Sure, these protests initially have just sprung up and have gathered momentum. Yet, the potential for misuse and manipulation through [...]
Posted on Dec 09 , 2010 in Blog & Featured & Personal Platform & Pitching & Publicity & You: The Brand
It is the story or idea that is going to make or break your entire pitch. So forget about the press release and concentrate on telling an excellent story.
Posted on Nov 17 , 2010 in Featured & Journalism & Pitching & Podcast & PR & Publicity & You: The Brand
A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage “If it bleeds, it leads” takes on a new connotation: “If it excites, it delights.”
