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Public relations communicators have been flocking to the Occupy Wall Street protests to offer expertise and media relations savvy. Communicators should be careful not to pass off formally planned communications campaigns as spontaneous populist activity. Sure,...
It is the story or idea that is going to make or break your entire pitch. So forget about the press release and concentrate on telling an excellent story....
A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage "If it bleeds, it leads" takes on a new connotation: "If it excites, it delights."...
