Sarah Evans recently posted her list of 4 Must Have PR Skills and #4 was essentially, Create a Strong Online Following. Quoting Ms. Evans: "PR professionals become more valuable to employers when packaged with the backing of a strong online following. Have you...
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photo credit: The Rocketeer A recent DM sent to me by someone I chose to follow on Twitter sounded more like a car salesman's pitch, "Thanks for the follow. I'd like to send you my latest report guaranteed to increase your online reach. Click here." Needless t...
Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar a...
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