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Holmes Report the resource for corporate communications, public relations professionals, journalists Agency leaders believe effective measurement and evaluation?¢‚Ǩ‚Äùparticularly as it relates to the ability to reach opinion leaders and change attit...

Blogger Web Comments for Firefox allows web surfers (using Firefox) to see what people are saying about any page on the Internet.  So, image what could be done with this little tool: a [tag]PR practitioner[/tag] could quickly see if their company is recei...

Blogs allow visitors to comment, ask questions and generate a conversation.  Openess invites criticism, commentary and feedback.  However, many organizations use their blog as a repository; a place to post the press releases and little else.  Sa...

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