Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as [...]
Blog
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The Social Media ROI Myth
Posted on Mar 22 , 2010 in Communication & Marketing & Measurement & PR & PR Tech
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Governor LePotomaine Rides Again
Posted on Feb 25 , 2010 in Communication & Measurement & PR & Reputation & Social Media
Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.
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Social Media Policy and Traditional News: If You Don’t Like It, Don’t Read My Tweets
Posted on Nov 17 , 2009 in PR & Reputation & Social Media
Ch. 8 hired Matt Adams, not a news automaton. If you want pure news feed, see @lasvegasnow. thx Many employees are tweeting as part of their job. They talk about their company programs, initiatives, and what it is like to work for the company. Employees become an extension of the company persona, yet they can [...]