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	<title>wordymouth.com &#187; PR</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
	<lastBuildDate>Fri, 18 May 2012 22:57:02 +0000</lastBuildDate>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/pr/a-penguin-army-leads-googles-new-war-on-keyword-stuffing/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-18T14:57:02+00:00">May 18, 2012</time>.</p>	<item>
		<title>A Penguin Army Leads Google&#8217;s New War on Keyword Stuffing</title>
		<link>http://wordymouth.com/pr/a-penguin-army-leads-googles-new-war-on-keyword-stuffing/</link>
		<comments>http://wordymouth.com/pr/a-penguin-army-leads-googles-new-war-on-keyword-stuffing/#comments</comments>
		<pubDate>Fri, 18 May 2012 08:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1163</guid>
		<description><![CDATA[Penguins are coming after web content faster than the Skipper can say, "Just smile and wave, boys. Smile and wave." I touched upon  Google's new effort last month and predicted it was going to smack offenders in my article "Keyword Stuffing Could Get Your Press Release Stuffed." Google's replaced its series of Panda updates with new [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Your Neighbor Outperforms Your Paid Spokesperson</title>
		<link>http://wordymouth.com/pr/your-neighbor-outperforms-your-paid-spokesperson/</link>
		<comments>http://wordymouth.com/pr/your-neighbor-outperforms-your-paid-spokesperson/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 08:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1118</guid>
		<description><![CDATA[When a neighbor recommends a new service you are more likely to tune in, according to the latest research from Nielsen on word-of-mouth influencers. All of those social media recommendations from friends and family continue to grow in influence over traditional media. The trends highlight the need to create interesting and valuable content to attract [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Go Ahead, Share that Crap and See How Much Traction You Get</title>
		<link>http://wordymouth.com/pr/go-ahead-share-that-crap-and-see-how-much-traction-you-get/</link>
		<comments>http://wordymouth.com/pr/go-ahead-share-that-crap-and-see-how-much-traction-you-get/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 08:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1109</guid>
		<description><![CDATA[Everything is coming full circle again, with content creation and curation suddenly the newest buzzwords. Content has always been the king. Without good content nobody will visit and share the information. Backlinks are hard to create without good content, as many have discovered recently. Diane S. Thieke ponders the use of content and the need [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Goldman Sachs Further Distances Itself from Bad News</title>
		<link>http://wordymouth.com/pr/goldman-sachs-further-distances-itself-from-bad-news/</link>
		<comments>http://wordymouth.com/pr/goldman-sachs-further-distances-itself-from-bad-news/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 00:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1090</guid>
		<description><![CDATA[The investment firm ran the other way from controversy last week and sold its stake in The Village Voice. This weekend New York Times columnist Nicholas Kristof revealed Goldman had sold its $30 million stake in Village Voice Media, which has come under fire for its Backpage.com website, which Kristof labels the “biggest forum for [...]]]></description>
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		<title>PR Defined: Are We Communicators or Managers?</title>
		<link>http://wordymouth.com/pr/pr-defined-are-we-communicators-or-managers/</link>
		<comments>http://wordymouth.com/pr/pr-defined-are-we-communicators-or-managers/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 19:48:17 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1085</guid>
		<description><![CDATA[PR communicators carry out campaigns by integrating traditional public relations with social media. We have been the driving force behind using new tools to build a two-way loop between their organizations and their publics. It almost seems second nature. Now the Public Relations Society of America seeks to better define public relations in the age [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Taking Cluetrain To The No-Clue Train</title>
		<link>http://wordymouth.com/pr/taking-cluetrain-to-the-no-clue-train/</link>
		<comments>http://wordymouth.com/pr/taking-cluetrain-to-the-no-clue-train/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 17:11:35 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=918</guid>
		<description><![CDATA[You and I eat and breathe this stuff. We know we no longer control the message. We understand customers choose if and when to follow and engage in our brands. We stopped counting hits long ago. We're focused on engagement and influence. We're counting Klout and returns and sharing. When we talk about page views [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When Pitching Focus On Page Views</title>
		<link>http://wordymouth.com/pr/when-pitching-focus-on-page-views/</link>
		<comments>http://wordymouth.com/pr/when-pitching-focus-on-page-views/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 23:03:38 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=880</guid>
		<description><![CDATA[A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage "If it bleeds, it leads" takes on a new connotation: "If it excites,  it delights."]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://wordymouth.com/wp-content/uploads/2010/11/pitch-journalism.mp3" length="1563977" type="audio/mpeg" />
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		<item>
		<title>The Social Media ROI Myth</title>
		<link>http://wordymouth.com/pr/the-social-media-roi-myth/</link>
		<comments>http://wordymouth.com/pr/the-social-media-roi-myth/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:45:48 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=718</guid>
		<description><![CDATA[Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I'm exploring the idea that social media and influence or reputation enhancement efforts can be measured as [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Governor LePotomaine Rides Again</title>
		<link>http://wordymouth.com/pr/governor-lepotomaine-rides-again/</link>
		<comments>http://wordymouth.com/pr/governor-lepotomaine-rides-again/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 00:29:20 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=699</guid>
		<description><![CDATA[Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Social Media Policy and Traditional News: If You Don&#8217;t Like It, Don&#8217;t Read My Tweets</title>
		<link>http://wordymouth.com/pr/social-media-policy-and-traditional-news-if-you-dont-like-it-dont-read-my-tweets/</link>
		<comments>http://wordymouth.com/pr/social-media-policy-and-traditional-news-if-you-dont-like-it-dont-read-my-tweets/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 01:41:25 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=530</guid>
		<description><![CDATA[Ch. 8 hired Matt Adams, not a news automaton.  If you want pure news feed, see @lasvegasnow. thx Many employees are tweeting as part of their job. They talk about their company programs, initiatives, and what it is like to work for the company. Employees become an extension of the company persona, yet they can [...]]]></description>
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