<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>wordymouth.com &#187; PR</title>
	<atom:link href="http://wordymouth.com/category/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
	<lastBuildDate>Mon, 21 Nov 2011 19:48:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>PR Defined: Are We Communicators or Managers?</title>
		<link>http://wordymouth.com/pr/pr-defined-are-we-communicators-or-managers/</link>
		<comments>http://wordymouth.com/pr/pr-defined-are-we-communicators-or-managers/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 19:48:17 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1085</guid>
		<description><![CDATA[PR communicators carry out campaigns by integrating traditional public relations with social media. We have been the driving force behind using new tools to build a two-way loop between their organizations and their publics. It almost seems second nature. Now the Public Relations Society of America seeks to better define public relations in the age [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/pr-defined-are-we-communicators-or-managers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Taking Cluetrain To The No-Clue Train</title>
		<link>http://wordymouth.com/pr/taking-cluetrain-to-the-no-clue-train/</link>
		<comments>http://wordymouth.com/pr/taking-cluetrain-to-the-no-clue-train/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 17:11:35 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=918</guid>
		<description><![CDATA[You and I eat and breathe this stuff. We know we no longer control the message. We understand customers choose if and when to follow and engage in our brands. We stopped counting hits long ago. We're focused on engagement and influence. We're counting Klout and returns and sharing. When we talk about page views [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/taking-cluetrain-to-the-no-clue-train/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://wordymouth.com/wp-content/uploads/2010/11/Taking-Cluetrain-To-The-No-Clue-Train.mp3" length="2158803" type="audio/mpeg" />
		</item>
		<item>
		<title>When Pitching Focus On Page Views</title>
		<link>http://wordymouth.com/pr/when-pitching-focus-on-page-views/</link>
		<comments>http://wordymouth.com/pr/when-pitching-focus-on-page-views/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 23:03:38 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=880</guid>
		<description><![CDATA[A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage "If it bleeds, it leads" takes on a new connotation: "If it excites,  it delights."]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/when-pitching-focus-on-page-views/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://wordymouth.com/wp-content/uploads/2010/11/pitch-journalism.mp3" length="1563977" type="audio/mpeg" />
		</item>
		<item>
		<title>The Social Media ROI Myth</title>
		<link>http://wordymouth.com/pr/the-social-media-roi-myth/</link>
		<comments>http://wordymouth.com/pr/the-social-media-roi-myth/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:45:48 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=718</guid>
		<description><![CDATA[Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I'm exploring the idea that social media and influence or reputation enhancement efforts can be measured as [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/the-social-media-roi-myth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Governor LePotomaine Rides Again</title>
		<link>http://wordymouth.com/pr/governor-lepotomaine-rides-again/</link>
		<comments>http://wordymouth.com/pr/governor-lepotomaine-rides-again/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 00:29:20 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=699</guid>
		<description><![CDATA[Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/governor-lepotomaine-rides-again/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Social Media Policy and Traditional News: If You Don&#8217;t Like It, Don&#8217;t Read My Tweets</title>
		<link>http://wordymouth.com/pr/social-media-policy-and-traditional-news-if-you-dont-like-it-dont-read-my-tweets/</link>
		<comments>http://wordymouth.com/pr/social-media-policy-and-traditional-news-if-you-dont-like-it-dont-read-my-tweets/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 01:41:25 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=530</guid>
		<description><![CDATA[Ch. 8 hired Matt Adams, not a news automaton.  If you want pure news feed, see @lasvegasnow. thx Many employees are tweeting as part of their job. They talk about their company programs, initiatives, and what it is like to work for the company. Employees become an extension of the company persona, yet they can [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/social-media-policy-and-traditional-news-if-you-dont-like-it-dont-read-my-tweets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Overwhelming Feeling I&#8217;m Falling Behind: Publicity Tools</title>
		<link>http://wordymouth.com/pr/the-overwhelming-feeling-im-falling-behind-publicity-tools/</link>
		<comments>http://wordymouth.com/pr/the-overwhelming-feeling-im-falling-behind-publicity-tools/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 17:27:15 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=487</guid>
		<description><![CDATA[It seems there is so much to do and not enough time to do all of it.  There's the Twitter feeds to monitor, the Facebook Fan page to update, the traditional PR and media relations, and the endless demands to finish one project and move on to the other. It seems journalists are feeling the [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/the-overwhelming-feeling-im-falling-behind-publicity-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kill the Incredible Hulk! Oh, Never Mind.</title>
		<link>http://wordymouth.com/pr/kill-the-incredible-hulk-oh-never-mind/</link>
		<comments>http://wordymouth.com/pr/kill-the-incredible-hulk-oh-never-mind/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 23:20:30 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=461</guid>
		<description><![CDATA[Stop blind blasting out crap to writers, journalists, bloggers and your Mom. You have a lot of crap being sent to Robert Scoble.]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/kill-the-incredible-hulk-oh-never-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If an A-Lister Twitters Alone in the Wilderness, Will Anyone Hear?</title>
		<link>http://wordymouth.com/pr/if-an-a-lister-twitters-alone-in-the-wilderness-will-anyone-hear/</link>
		<comments>http://wordymouth.com/pr/if-an-a-lister-twitters-alone-in-the-wilderness-will-anyone-hear/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 04:15:42 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=457</guid>
		<description><![CDATA[Just because an A-lister Twitters disdain for a product, service, another A-lister, or the meal they just ate, doesn't mean anybody actually hears their scream.]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/if-an-a-lister-twitters-alone-in-the-wilderness-will-anyone-hear/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Self Promotion: Is This Really a PR Skill?</title>
		<link>http://wordymouth.com/pr/self-promotion-is-this-really-a-pr-skill/</link>
		<comments>http://wordymouth.com/pr/self-promotion-is-this-really-a-pr-skill/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 00:07:20 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=430</guid>
		<description><![CDATA[Sarah Evans recently posted her list of 4 Must Have PR Skills and #4 was essentially, Create a Strong Online Following. Quoting Ms. Evans: "PR professionals become more valuable to employers when packaged with the backing of a strong online following. Have you thought about the power of a strong network as a perk to [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/self-promotion-is-this-really-a-pr-skill/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
	</channel>
</rss>

