PR communicators carry out campaigns by integrating traditional public relations with social media. We have been the driving force behind using new tools to build a two-way loop between their organizations and their publics. It almost seems second nature. Now the Public Relations Society of America seeks to better define public relations in the age [...]
Posted on Nov 22 , 2010 in Blog & Customer Service & Featured & Measurement & PR & Social Media
You and I eat and breathe this stuff. We know we no longer control the message. We understand customers choose if and when to follow and engage in our brands. We stopped counting hits long ago. We’re focused on engagement and influence. We’re counting Klout and returns and sharing. When we talk about page views [...]
Posted on Nov 17 , 2010 in Featured & Journalism & Pitching & Podcast & PR & Publicity & You: The Brand
A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage “If it bleeds, it leads” takes on a new connotation: “If it excites, it delights.”
