And then? And then?
And then what happened?
Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, “And then?,” and the magic is lost.
In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, “And [...]
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My del.icio.us bookmarks for February 3rd through February 4th
These are my links for February 3rd through February 4th:
Is it better to “pitch” journalists before sending a new release? - I always pitch first, but I still have success using press releases. Richard Becker, president of CopyWrite Inc. asks this question and a number of excellent answers were offered, including mine.
Social Search is [...]
Anonymous Messages: Challenges to Reputation
My local newspaper allows people to comment on its website. It doesn’t require them to log in first or even be truthful in identifying themselves. This is why you often have God commenting on stories. What you end up with are lots of anonymous comments, which are often rather snide, rude and [...]
Persuasion vs Participation
The beginning roots of public relations contains a history filled with efforts to manipulate and persuade people to do something. A recent history (2001+, give or take) of public relations chronicles attempts by PR people to engage their audiences in conversations to find out what makes them tick, and then presumably find the golden [...]
Goodwill with Chocolate Chips
I met Ben Graham as a member of the Leadership Clark County Class of 2001/2002. We were the guys from the courts. He has served as a District Attorney for much of his career and I was a newbie to the county from Texas working as the first court information officer for the Eighth Judicial [...]
links for 2007-10-25
When customers attack – study tells how to pacify dissatisfied clients
(tags: customer+service)
Deseret Morning News | Study offers insights on customer relations
(tags: customer+service)
links for 2007-10-18
5 Web sites that could change your life - Home & Garden - MSNBC.com
(tags: reference)
links for 2007-10-17
The Cloudspotter’s Guide: The Science, History, and Culture of Clouds - Gavin Pretor-Pinney - Very Short List
(tags: clouds dreams)
links for 2007-10-13
Brad’s Thoughts on the Social Graph
(tags: socialnetworking web2.0 networking mapping Strategy)
Seth’s Blog: How to create a great website
(tags: webdesign)
Phantom vibrations shake ‘crackberry’ addicts - CNN.com
This has happened to me for a few years. I was sort of afraid to mention it. I guess I can come out of the closet.
(tags: blackberry strange)
links for 2007-10-12
Post to Pownce, Twitter, Jaiku and Tumblr at The Same Time at franticindustries - web 2.0, social networking, IT technology trends.
(tags: blogging twitter pownce web2.0)
