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	<title>wordymouth.com &#187; PR Tech</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/pr-tech/thinkup-analyze-and-engage-in-conversations/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-17T09:29:51+00:00">May 17, 2012</time>.</p>	<item>
		<title>ThinkUp! Analyze and Engage in Conversations</title>
		<link>http://wordymouth.com/pr-tech/thinkup-analyze-and-engage-in-conversations/</link>
		<comments>http://wordymouth.com/pr-tech/thinkup-analyze-and-engage-in-conversations/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 17:49:29 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1060</guid>
		<description><![CDATA[ThinkUp is a conversation analysis tool. It allows you to analyze where conversations are taking place, conduct polls and engage with influencers.]]></description>
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		<item>
		<title>Customer Service and Google+</title>
		<link>http://wordymouth.com/pr-tech/customer-service-and-google/</link>
		<comments>http://wordymouth.com/pr-tech/customer-service-and-google/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 21:54:47 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1034</guid>
		<description><![CDATA[Google+ has the potential to change customer service with its many built-in tools. For instance, I'm convinced Hangouts with Extras will make some long established services immediately obsolete. I was using a typical web conference and meeting software the other day and realized how antiqued it felt compared with a Google+ Hangout. The software didn't [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>And the PR Practitioners Were Sore Afraid</title>
		<link>http://wordymouth.com/pr-tech/and-the-pr-practitioners-were-sore-afraid/</link>
		<comments>http://wordymouth.com/pr-tech/and-the-pr-practitioners-were-sore-afraid/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:00:03 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=748</guid>
		<description><![CDATA[In those days K. D. Paine was the ruler of measurement. And it came to pass, that a decree was issued: "Thou shall not measure public relations by counting the number of column inches you might have bought if you paid for advertising." A cry arose from the crowd and the PR practitioners were sore [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Creating Communities Fast and Easy Using #Hashtags</title>
		<link>http://wordymouth.com/pr-tech/creating-communities-fast-and-easy-using-hashtags/</link>
		<comments>http://wordymouth.com/pr-tech/creating-communities-fast-and-easy-using-hashtags/#comments</comments>
		<pubDate>Mon, 17 May 2010 19:51:45 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=738</guid>
		<description><![CDATA[Want to create a community in a matter of minutes? The next time you have an event or a social gathering, invite participation through the useful #hashtag. There are a number of places to go to promote events and #hashtag use. First off, #hashtag use is probably the easiest way to keep track of conversations [...]]]></description>
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		<title>Sharing the Right Things On Facebook</title>
		<link>http://wordymouth.com/pr-tech/sharing-the-right-things-on-facebook/</link>
		<comments>http://wordymouth.com/pr-tech/sharing-the-right-things-on-facebook/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 16:19:12 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=725</guid>
		<description><![CDATA[Facebook is a powerful place to network and share information with others. It allows you to engage in conversations and build relationships. If you share the right things on Facebook you will build a powerful network and still remain somewhat private in a rapidly-changing online world.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Social Media ROI Myth</title>
		<link>http://wordymouth.com/pr/the-social-media-roi-myth/</link>
		<comments>http://wordymouth.com/pr/the-social-media-roi-myth/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:45:48 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=718</guid>
		<description><![CDATA[Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I'm exploring the idea that social media and influence or reputation enhancement efforts can be measured as [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Kill the Incredible Hulk! Oh, Never Mind.</title>
		<link>http://wordymouth.com/pr/kill-the-incredible-hulk-oh-never-mind/</link>
		<comments>http://wordymouth.com/pr/kill-the-incredible-hulk-oh-never-mind/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 23:20:30 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=461</guid>
		<description><![CDATA[Stop blind blasting out crap to writers, journalists, bloggers and your Mom. You have a lot of crap being sent to Robert Scoble.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newspapers Struggle To Climb Out of the Tar Pit</title>
		<link>http://wordymouth.com/pr-tech/newspapers-struggle-to-climb-out-of-the-tar-pit/</link>
		<comments>http://wordymouth.com/pr-tech/newspapers-struggle-to-climb-out-of-the-tar-pit/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 19:42:54 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=448</guid>
		<description><![CDATA[I received an email yesterday asking if my Tweet about Media USA dropping the AP Wire was an April Fools joke. It seems an AP editor in Texas was upset over the news that a media company was dropping the wire service. I had no reason not to believe the news: it was posted at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CourtCamp: Social Media Tools</title>
		<link>http://wordymouth.com/pr-tech/courtcamp/</link>
		<comments>http://wordymouth.com/pr-tech/courtcamp/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 15:04:40 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Courts]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=426</guid>
		<description><![CDATA[This presentation introduced social media tools to court public information officers this morning. I highlighted the use of certain tools, discussed the communication advantages some of the tools offer, encouraged the audience to think about strategy before implementing a tool and talked about specific tactics. The discussion eventually explored the use of Twitter and Facebook [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Physician No. 184: The Viral Pivot Point</title>
		<link>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/</link>
		<comments>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 07:57:05 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[public+relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=414</guid>
		<description><![CDATA[Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]]]></description>
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