Archive for the ‘PR Tech’ Category

Kill the Incredible Hulk! Oh, Never Mind.

Stop blind blasting out crap to writers, journalists, bloggers and your Mom. You have a lot of crap being sent to Robert Scoble.

Newspapers Struggle To Climb Out of the Tar Pit

I received an email yesterday asking if my Tweet about Media USA dropping the AP Wire was an April Fools joke. It seems an AP editor in Texas was upset over the news that a media company was dropping the wire service. I had no reason not to believe the news: it was posted at [...]

CourtCamp: Social Media Tools

This presentation introduced social media tools to court public information officers this morning. I highlighted the use of certain tools, discussed the communication advantages some of the tools offer, encouraged the audience to think about strategy before implementing a tool and talked about specific tactics.

The discussion eventually explored the use of Twitter and Facebook by [...]