01 Jul 2010 at 08:00
Michael Sommermeyer
Measurement, PR Tech
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In those days K. D. Paine was the ruler of measurement.
And it came to pass, that a decree was issued: “Thou shall not measure public relations by counting the number of column inches you might have bought if you paid for advertising.”
A cry arose from the crowd and the PR practitioners were sore afraid.
Across the [...]
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