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	<title>wordymouth.com &#187; PR Education</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
	<lastBuildDate>Fri, 18 May 2012 22:57:02 +0000</lastBuildDate>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/pr/a-penguin-army-leads-googles-new-war-on-keyword-stuffing/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-18T14:57:02+00:00">May 18, 2012</time>.</p>	<item>
		<title>A Penguin Army Leads Google&#8217;s New War on Keyword Stuffing</title>
		<link>http://wordymouth.com/pr/a-penguin-army-leads-googles-new-war-on-keyword-stuffing/</link>
		<comments>http://wordymouth.com/pr/a-penguin-army-leads-googles-new-war-on-keyword-stuffing/#comments</comments>
		<pubDate>Fri, 18 May 2012 08:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1163</guid>
		<description><![CDATA[Penguins are coming after web content faster than the Skipper can say, "Just smile and wave, boys. Smile and wave." I touched upon  Google's new effort last month and predicted it was going to smack offenders in my article "Keyword Stuffing Could Get Your Press Release Stuffed." Google's replaced its series of Panda updates with new [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Keyword Stuffing Could Get Your Press Release Stuffed</title>
		<link>http://wordymouth.com/pr-education/keyword-stuffing-could-get-your-press-release-stuffed/</link>
		<comments>http://wordymouth.com/pr-education/keyword-stuffing-could-get-your-press-release-stuffed/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 15:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1099</guid>
		<description><![CDATA[Remember the good old days of writing a press release? You would write the headline, fashion out the story, and then shotgun it out via fax to every editor in America. Then sit back and wait for the placements to pour in. Boy how stupid, right? These days, it is all about targeting, focusing, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys</title>
		<link>http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/</link>
		<comments>http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 20:33:40 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=516</guid>
		<description><![CDATA[Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach. ]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media&#8217;s Threat to the Legal System</title>
		<link>http://wordymouth.com/pr-education/social-medias-threat-to-the-legal-system/</link>
		<comments>http://wordymouth.com/pr-education/social-medias-threat-to-the-legal-system/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 05:55:32 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaker]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=554</guid>
		<description><![CDATA[I spoke the other day about Twitter and other social media tools at the National Association of Bar Executives Communication Section's meeting in Las Vegas. I made everyone put down the phones and pay attention. That led to a small revolt, but I made my point: Social Media fills a human need to communicate. Either [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Proper Use of Social Media By Governments</title>
		<link>http://wordymouth.com/courts/the-proper-use-of-social-media-by-governments/</link>
		<comments>http://wordymouth.com/courts/the-proper-use-of-social-media-by-governments/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 04:59:51 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Courts]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=499</guid>
		<description><![CDATA[On the heals of the Court PIO Conference in St. Paul, I was asked to help a number of courts explore the proper strategy for government use of social media channels. Of course, the use of Twitter, Facebook and other social media tools depends on the strategy. An organization wishing to develop a relationship and [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Growth of Social Media: What it Means for Courts</title>
		<link>http://wordymouth.com/pr-education/the-growth-of-social-media-what-it-means-for-courts/</link>
		<comments>http://wordymouth.com/pr-education/the-growth-of-social-media-what-it-means-for-courts/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 04:36:07 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=497</guid>
		<description><![CDATA[I'm working at the Conference of Court Public Information Officers annual meeting in St. Paul, Minn. The theme this year is the use of Social Media by Supreme, Trial and Misdemeanor Courts to reach out to legal, community and media audiences. I'm leading a couple of the sessions focusing on the growth of social communication [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Quick, Make Your Vacation Plans!</title>
		<link>http://wordymouth.com/courts/quick-make-your-vacation-plans/</link>
		<comments>http://wordymouth.com/courts/quick-make-your-vacation-plans/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 18:01:33 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Courts]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=491</guid>
		<description><![CDATA[Little 'ol me has been tapped as a social media expert to sing the praises of using Twitter, Facebook, LinkedIn and my other tools as a way for courts to reach out to audiences. I'll be in St. Paul, Minn the first week of August at the Conference of Court Public Information Officers meeting. I've [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Think I Learned More Than They Did: Media Issues for Ukrainian Press Secretaries</title>
		<link>http://wordymouth.com/journalism/i-think-i-learned-more-than-they-did-media-issues-for-ukrainian-press-secretaries/</link>
		<comments>http://wordymouth.com/journalism/i-think-i-learned-more-than-they-did-media-issues-for-ukrainian-press-secretaries/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 18:29:09 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Courts]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=493</guid>
		<description><![CDATA[I just returned from two days of intensive training at the National Judicial College in Reno where I served as the facilitator and instructor for a course on media relations, education and outreach for a group of court administrators, judges and press secretaries from Ukraine. I was actually working in the capacity as a faculty [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kill the Incredible Hulk! Oh, Never Mind.</title>
		<link>http://wordymouth.com/pr/kill-the-incredible-hulk-oh-never-mind/</link>
		<comments>http://wordymouth.com/pr/kill-the-incredible-hulk-oh-never-mind/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 23:20:30 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=461</guid>
		<description><![CDATA[Stop blind blasting out crap to writers, journalists, bloggers and your Mom. You have a lot of crap being sent to Robert Scoble.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If an A-Lister Twitters Alone in the Wilderness, Will Anyone Hear?</title>
		<link>http://wordymouth.com/pr/if-an-a-lister-twitters-alone-in-the-wilderness-will-anyone-hear/</link>
		<comments>http://wordymouth.com/pr/if-an-a-lister-twitters-alone-in-the-wilderness-will-anyone-hear/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 04:15:42 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=457</guid>
		<description><![CDATA[Just because an A-lister Twitters disdain for a product, service, another A-lister, or the meal they just ate, doesn't mean anybody actually hears their scream.]]></description>
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