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Penguins are coming after web content faster than the Skipper can say, "Just smile and wave, boys. Smile and wave." I touched upon Google's new effort last month and predicted it was going to smack offenders in my article "Keyword Stuffing Could Get Your Pr...
Remember the good old days of writing a press release? You would write the headline, fashion out the story, and then shotgun it out via fax to every editor in America. Then sit back and wait for the placements to pour in. Boy how stupid, right? These days, it ...
Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach. ...
