In every organization I’ve either led or worked in, I’ve felt like we’ve never had a robust budget for marketing and public relations. Public relations has always seemed easier because it required only earned media placements and spreading the word. Marketing always meant digging into the pockets of the boss and justifying a campaign. It [...]
When I was running 12 miles a day, it often was a solitary event. You would run off and let your mind wander. A great time for dreaming up new ideas! However, I always took someone along or joined a group when I wanted to speed up the run. It never fails. Share the experience [...]
Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel.
When people surmise the press release is dead and needs a makeover, they point to the gimmicks. [...]
My local newspaper allows people to comment on its website. It doesn’t require them to log in first or even be truthful in identifying themselves. This is why you often have God commenting on stories. What you end up with are lots of anonymous comments, which are often rather snide, rude and [...]
Apparently a few of us poked a tender spot regarding PRWeek’s determination that public relations had reached a PR 3.0 stage. It led to a response, and a few other comments including mine.
I still spend a large amount of time explaining how social media works. And it becomes frustrating to explain how a blog [...]
Photo Courtesy: Dakota State University
Stop the presses on that new PR Book. We’re heading for PR 3.0. Whatever that means.
PR Week coined that moniker, presumably to talk about how PR’s growth is steering the industry toward new heights. Perhaps the magazine’s editors were hoping to sound hip and leap over PR [...]
Revisiting a previous discussion of the Social Media News Release, I’m wondering if it is worth the effort of working on a new template for governmental, non-profit and public affairs applications. But in thinking about it, I’ve realized that something very important is missing from the current template: the feedback loop.
The concept of Social [...]
It is amazing how a little vacation and some good food, containing the neccessary nutrients often missing from my diet, can lead to moments of clarity. Somewhere between Sonoma and Novato, Calif. it occurred to me how to jump start my blog and find a new purpose. It’s actually been sitting underneath waiting [...]
It started early this week with a comment I made on Kami Huyse’s blog Communication Overtones expressing my dislike for the word Stractic. I still don’t like it, mostly because it feels irregular. However, my main reason for disliking it, which I drolled out in a comment, was because I didn’t think it [...]
In a gripping account of the days following the Katrina Hurricane last year in New Orleans, Valerie Willard, Community Relations Director for the Louisiana Supreme Court told attendees at today’s final session for the 15th Conference of Court Public Information Officers about the struggles the court faced following the storm.
“We were stranded in the courthouse [...]