Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach.
Blog
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Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys
Posted on Nov 02 , 2009 in Communication & Measurement & PR Education & Strategy
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Social Media’s Threat to the Legal System
Posted on Oct 22 , 2009 in Communication & Linkedin & PR Education & Social Media & Speaker
I spoke the other day about Twitter and other social media tools at the National Association of Bar Executives Communication Section’s meeting in Las Vegas. I made everyone put down the phones and pay attention. That led to a small revolt, but I made my point: Social Media fills a human need to communicate. Either [...]
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The Proper Use of Social Media By Governments
Posted on Aug 20 , 2009 in Courts & Government Social Media & PR Education
On the heals of the Court PIO Conference in St. Paul, I was asked to help a number of courts explore the proper strategy for government use of social media channels. Of course, the use of Twitter, Facebook and other social media tools depends on the strategy. An organization wishing to develop a relationship and [...]