photo credit: rochelle, et. al. Ben Parr asks on Mashable, Is Social Media an Industry? If you count standing behind a barn drinking beer and hanging out with your buds, then yes. Social Media is no more an industry than walking around with sandwich signs selling wares to passersby. Sure you’re sharing your message, but [...]
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Wanted: Highly Motivated Individual to Drink Beer and Talk to Buds Behind My Barn
Posted on Mar 24 , 2009 in Communication & Measurement & Persuasion & Social Media
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Self Promotion: Is This Really a PR Skill?
Posted on Mar 19 , 2009 in Communication & Persuasion & PR & PR Education
Sarah Evans recently posted her list of 4 Must Have PR Skills and #4 was essentially, Create a Strong Online Following. Quoting Ms. Evans: “PR professionals become more valuable to employers when packaged with the backing of a strong online following. Have you thought about the power of a strong network as a perk to [...]
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Physician No. 184: The Viral Pivot Point
Posted on Mar 07 , 2009 in Communication & Marketing & Measurement & Persuasion & PR & PR Education & PR Tech
Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]