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photo credit: rochelle, et. al. Ben Parr asks on Mashable, Is Social Media an Industry? If you count standing behind a barn drinking beer and hanging out with your buds, then yes. Social Media is no more an industry than walking around with sandwich signs sell...

Sarah Evans recently posted her list of 4 Must Have PR Skills and #4 was essentially, Create a Strong Online Following. Quoting Ms. Evans: "PR professionals become more valuable to employers when packaged with the backing of a strong online following. Have you...

Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar a...

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