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	<title>wordymouth.com &#187; Persuasion</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<title>Houston! Send Up Some More Astroturf</title>
		<link>http://wordymouth.com/persuasion/houston-send-up-some-more-astroturf/</link>
		<comments>http://wordymouth.com/persuasion/houston-send-up-some-more-astroturf/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 22:17:02 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1048</guid>
		<description><![CDATA[Public relations communicators have been flocking to the Occupy Wall Street protests to offer expertise and media relations savvy. Communicators should be careful not to pass off formally planned communications campaigns as spontaneous populist activity. Sure, these protests initially have just sprung up and have gathered momentum. Yet, the potential for misuse and manipulation through [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Light The Torch of Freedom</title>
		<link>http://wordymouth.com/persuasion/light-the-torch-of-freedom/</link>
		<comments>http://wordymouth.com/persuasion/light-the-torch-of-freedom/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:00:34 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=711</guid>
		<description><![CDATA[photo credit: John Fraissinet To feel the full impact of this piece I suggest listening to some Dylan. The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Where Everybody Knows Your Name</title>
		<link>http://wordymouth.com/persuasion/where-everybody-knows-your-name/</link>
		<comments>http://wordymouth.com/persuasion/where-everybody-knows-your-name/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 18:59:23 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=463</guid>
		<description><![CDATA[There once was a bar where everyone could go and everyone would know their name. The connections, from the joy to the pain, was what made this such a cool place to hang out. You knew you had a friend when you entered that bar because everyone would shout out your name when you walked [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Wanted: Highly Motivated Individual to Drink Beer and Talk to Buds Behind My Barn</title>
		<link>http://wordymouth.com/persuasion/wanted-highly-motivated-individual-to-drink-beer-and-talk-to-buds-behind-my-barn/</link>
		<comments>http://wordymouth.com/persuasion/wanted-highly-motivated-individual-to-drink-beer-and-talk-to-buds-behind-my-barn/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 20:17:16 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=443</guid>
		<description><![CDATA[photo credit: rochelle, et. al. Ben Parr asks on Mashable, Is Social Media an Industry? If you count standing behind a barn drinking beer and hanging out with your buds, then yes. Social Media is no more an industry than walking around with sandwich signs selling wares to passersby. Sure you're sharing your message, but [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Self Promotion: Is This Really a PR Skill?</title>
		<link>http://wordymouth.com/pr/self-promotion-is-this-really-a-pr-skill/</link>
		<comments>http://wordymouth.com/pr/self-promotion-is-this-really-a-pr-skill/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 00:07:20 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=430</guid>
		<description><![CDATA[Sarah Evans recently posted her list of 4 Must Have PR Skills and #4 was essentially, Create a Strong Online Following. Quoting Ms. Evans: "PR professionals become more valuable to employers when packaged with the backing of a strong online following. Have you thought about the power of a strong network as a perk to [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Physician No. 184: The Viral Pivot Point</title>
		<link>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/</link>
		<comments>http://wordymouth.com/pr/physician-no-184-the-viral-pivot-point/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 07:57:05 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[public+relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=414</guid>
		<description><![CDATA[Crowd Originally uploaded by jdn The belief that following many people in your social stream can lead to a substantial increase in brand identity and reputation may need to be reconsidered in light of research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte who have found that stacking the deck with lots [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Government 2.0: Managing Online Reputation</title>
		<link>http://wordymouth.com/persuasion/government-20-managing-online-reputation/</link>
		<comments>http://wordymouth.com/persuasion/government-20-managing-online-reputation/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 07:00:51 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=363</guid>
		<description><![CDATA[The upcoming presidential transition promises to expand government's use of blogs, wikis, visual media and Web 2.0 tools to bring government programs and services down to the small towns of America. A quick look at Change.gov showcases how blogs and interactive applications can be used to explain government initiatives and empower users to become engaged [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Using SocNets to Eliminate the Three Foot Rule</title>
		<link>http://wordymouth.com/persuasion/using-socnets-to-eliminate-the-three-foot-rule/</link>
		<comments>http://wordymouth.com/persuasion/using-socnets-to-eliminate-the-three-foot-rule/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 11:48:32 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[cold-calling]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=314</guid>
		<description><![CDATA[At some point in sales everyone has to cold call. A lot of folks go with the Three-Foot Rule; anyone within three feet is a potential customer. I really hate the three-foot rule. It relies on the idea that you must practically trip the guy waiting in line in front of you to make a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Basics of a WordyMouth</title>
		<link>http://wordymouth.com/persuasion/the-basics-of-a-wordymouth/</link>
		<comments>http://wordymouth.com/persuasion/the-basics-of-a-wordymouth/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 03:40:28 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Wordiness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public_relations]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=308</guid>
		<description><![CDATA[In every organization I've either led or worked in, I've felt like we've never had a robust budget for marketing and public relations. Public relations has always seemed easier because it required only earned media placements and spreading the word. Marketing always meant digging into the pockets of the boss and justifying a campaign. It [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Persuasion: Leave Them Wanting More</title>
		<link>http://wordymouth.com/persuasion/persuasion-leave-them-wanting-more/</link>
		<comments>http://wordymouth.com/persuasion/persuasion-leave-them-wanting-more/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 04:28:45 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[persuasive_writing]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=313</guid>
		<description><![CDATA[In some ways I've already illustrated this point, afterall, it has taken nearly six months to finish this series.¬† But in persuasion, it's not necessary to spend months getting to your point, you only need to build upon all of the steps to reach a conclusion that leaves them wanting more. Like an excellent novel [...]]]></description>
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		<slash:comments>1</slash:comments>
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