Public relations communicators have been flocking to the Occupy Wall Street protests to offer expertise and media relations savvy. Communicators should be careful not to pass off formally planned communications campaigns as spontaneous populist activity. Sure, these protests initially have just sprung up and have gathered momentum. Yet, the potential for misuse and manipulation through [...]
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Houston! Send Up Some More Astroturf
Posted on Oct 07 , 2011 in Blog & Featured & Persuasion & Publicity & Reputation
Light The Torch of Freedom
Posted on Mar 03 , 2010 in Communication & Persuasion & Strategy
photo credit: John Fraissinet To feel the full impact of this piece I suggest listening to some Dylan. The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and [...]
Where Everybody Knows Your Name
Posted on Apr 28 , 2009 in Communication & Measurement & Persuasion & Social Media
There once was a bar where everyone could go and everyone would know their name. The connections, from the joy to the pain, was what made this such a cool place to hang out. You knew you had a friend when you entered that bar because everyone would shout out your name when you walked [...]