Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as [...]
Blog
1
The Social Media ROI Myth
Posted on Mar 22 , 2010 in Communication & Marketing & Measurement & PR & PR Tech
4
Governor LePotomaine Rides Again
Posted on Feb 25 , 2010 in Communication & Measurement & PR & Reputation & Social Media
Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.
10
Do You Want Ketchup With That?
Posted on Feb 17 , 2010 in Communication & Crisis Management & Marketing & Measurement & Social Media & You: The Brand
photo credit: ingridtaylar Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]