ThinkUp is a conversation analysis tool. It allows you to analyze where conversations are taking place, conduct polls and engage with influencers.
Blog
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ThinkUp! Analyze and Engage in Conversations
Posted on Oct 10 , 2011 in Blog & Communication & Featured & Measurement & PR Tech
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Taking Cluetrain To The No-Clue Train
Posted on Nov 22 , 2010 in Blog & Customer Service & Featured & Measurement & PR & Social Media
You and I eat and breathe this stuff. We know we no longer control the message. We understand customers choose if and when to follow and engage in our brands. We stopped counting hits long ago. We’re focused on engagement and influence. We’re counting Klout and returns and sharing. When we talk about page views [...]
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And the PR Practitioners Were Sore Afraid
Posted on Jul 01 , 2010 in Measurement & PR Tech
In those days K. D. Paine was the ruler of measurement. And it came to pass, that a decree was issued: “Thou shall not measure public relations by counting the number of column inches you might have bought if you paid for advertising.” A cry arose from the crowd and the PR practitioners were sore [...]