Archive for the ‘Measurement’ Category

And the PR Practitioners Were Sore Afraid

In those days K. D. Paine was the ruler of measurement.
And it came to pass, that a decree was issued: “Thou shall not measure public relations by counting the number of column inches you might have bought if you paid for advertising.”
A cry arose from the crowd and the PR practitioners were sore afraid.
Across the [...]

The Social Media ROI Myth

Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy.

photo credit: Surat Lozowick
I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as a [...]

Governor LePotomaine Rides Again

Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.