Archive for the ‘Measurement’ Category

Governor LePotomaine Rides Again

25 Feb 2010 at 16:29

Michael Sommermeyer

Communication, Measurement, PR, Reputation, Social Media

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Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.

Do You Want Ketchup With That?

17 Feb 2010 at 17:27

Michael Sommermeyer

Communication, Crisis Management, Marketing, Measurement, Social Media, You: The Brand

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photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]

Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys

02 Nov 2009 at 13:33

Michael Sommermeyer

Communication, Measurement, PR Education, Strategy

Comments

Tools are only an end to a means; the thought and consideration of the objective must come from experience about audiences, influence and reach.

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