In those days K. D. Paine was the ruler of measurement.
And it came to pass, that a decree was issued: “Thou shall not measure public relations by counting the number of column inches you might have bought if you paid for advertising.”
A cry arose from the crowd and the PR practitioners were sore afraid.
Across the [...]
Archive for the ‘Measurement’ Category
And the PR Practitioners Were Sore Afraid
The Social Media ROI Myth
Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy.
photo credit: Surat Lozowick
I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as a [...]