ThinkUp is a conversation analysis tool. It allows you to analyze where conversations are taking place, conduct polls and engage with influencers....
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You and I eat and breathe this stuff. We know we no longer control the message. We understand customers choose if and when to follow and engage in our brands. We stopped counting hits long ago. We're focused on engagement and influence. We're counting Klout an...
In those days K. D. Paine was the ruler of measurement. And it came to pass, that a decree was issued: "Thou shall not measure public relations by counting the number of column inches you might have bought if you paid for advertising." A cry arose from the cro...
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