Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as [...]
Blog
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The Social Media ROI Myth
Posted on Mar 22 , 2010 in Communication & Marketing & Measurement & PR & PR Tech
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Do You Want Ketchup With That?
Posted on Feb 17 , 2010 in Communication & Crisis Management & Marketing & Measurement & Social Media & You: The Brand
photo credit: ingridtaylar Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]
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Your Unique Platform Is The First Stop On The Fame Train
Posted on Jan 28 , 2010 in Communication & Marketing & Personal Platform & You: The Brand
photo credit: daveelmore Who are you and why should anyone care? This is a serious question. People talk about people that are interesting, intriguing and special. Which means that if you’re only known for sitting around the house, drinking beer and shouting at Spike TV then you’re going to need to come up with something [...]