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The other day a friend of mine became the mayor of his house on Foursquare. A bit of tongue in cheek hopefulness on his part, because everyone knows his wife is the mayor. Perhaps it was the only way he could achieve mayor-hood given that everyone seems to hav...
Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I'm exploring the idea that social media and infl...
photo credit: ingridtaylar Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved...
