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	<title>wordymouth.com &#187; Marketing</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/pr/your-neighbor-outperforms-your-paid-spokesperson/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-17T11:20:24+00:00">May 17, 2012</time>.</p>	<item>
		<title>Your Neighbor Outperforms Your Paid Spokesperson</title>
		<link>http://wordymouth.com/pr/your-neighbor-outperforms-your-paid-spokesperson/</link>
		<comments>http://wordymouth.com/pr/your-neighbor-outperforms-your-paid-spokesperson/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 08:00:00 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1118</guid>
		<description><![CDATA[When a neighbor recommends a new service you are more likely to tune in, according to the latest research from Nielsen on word-of-mouth influencers. All of those social media recommendations from friends and family continue to grow in influence over traditional media. The trends highlight the need to create interesting and valuable content to attract [...]]]></description>
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		<title>Tell The End of Ratings Do Us Part</title>
		<link>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/</link>
		<comments>http://wordymouth.com/communication/tell-the-end-of-ratings-do-us-part/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 03:56:38 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1082</guid>
		<description><![CDATA[So another celebrity marriage ends in divorce. So what else is new? Actually, I would like to consider PR ethics. For instance, is it ethical for me to write something about the woes of Mr. and Mrs. Kardashian-Humphries knowing it has a better chance of attracting an audience? Likely not. However, I am attempting to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Field of Dreams Nobody Can Find</title>
		<link>http://wordymouth.com/strategy/the-field-of-dreams-nobody-can-find/</link>
		<comments>http://wordymouth.com/strategy/the-field-of-dreams-nobody-can-find/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 19:15:20 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=950</guid>
		<description><![CDATA[I was recently asked how a work at home mom could duplicate the success of a friend who was making a good living. The successful friend was constantly busy, often visiting with customers and considering ways to expand her product line.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where Oh Where Has My Twitter Friend Gone?</title>
		<link>http://wordymouth.com/social-media/where-oh-where-has-my-twitter-friend-gone/</link>
		<comments>http://wordymouth.com/social-media/where-oh-where-has-my-twitter-friend-gone/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 22:58:57 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=780</guid>
		<description><![CDATA[The other day a friend of mine became the mayor of his house on Foursquare. A bit of tongue in cheek hopefulness on his part, because everyone knows his wife is the mayor. Perhaps it was the only way he could achieve mayor-hood given that everyone seems to have grabbed the good mayorships for local [...]]]></description>
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		<title>The Social Media ROI Myth</title>
		<link>http://wordymouth.com/pr/the-social-media-roi-myth/</link>
		<comments>http://wordymouth.com/pr/the-social-media-roi-myth/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:45:48 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=718</guid>
		<description><![CDATA[Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy. photo credit: Surat Lozowick I'm exploring the idea that social media and influence or reputation enhancement efforts can be measured as [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do You Want Ketchup With That?</title>
		<link>http://wordymouth.com/crisis-management/do-you-want-ketchup-with-that/</link>
		<comments>http://wordymouth.com/crisis-management/do-you-want-ketchup-with-that/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:27:10 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=674</guid>
		<description><![CDATA[photo credit: ingridtaylar Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Your Unique Platform Is The First Stop On The Fame Train</title>
		<link>http://wordymouth.com/communication/your-unique-platform-is-the-first-stop-on-the-fame-train/</link>
		<comments>http://wordymouth.com/communication/your-unique-platform-is-the-first-stop-on-the-fame-train/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:57:30 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Platform]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=615</guid>
		<description><![CDATA[photo credit: daveelmore Who are you and why should anyone care? This is a serious question. People talk about people that are interesting, intriguing and special. Which means that if you're only known for sitting around the house, drinking beer and shouting at Spike TV then you're going to need to come up with something [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You: The Brand, The Myth, The Legend</title>
		<link>http://wordymouth.com/communication/you-the-brand-the-legend/</link>
		<comments>http://wordymouth.com/communication/you-the-brand-the-legend/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:23:44 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=601</guid>
		<description><![CDATA[I'm going to turn you into a star! You are the next big brand. photo credit: bdhq Emily Gimmel, a television journalist, a Realty TV star - having spent time on the SOAPNet docudrama Southern Belles: Louisville - and a self-styled "Sexiness Advocate" opined recently, "It humors me when people use the term "social media." [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Take A Risk, Now!</title>
		<link>http://wordymouth.com/thoughts/take-a-risk-now/</link>
		<comments>http://wordymouth.com/thoughts/take-a-risk-now/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:18:41 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=504</guid>
		<description><![CDATA[photo credit: vissago I love it when I tap into the creative jet stream and pick up on a common theme or meme about something I've been thinking about. The latest: risk taking. Even as the economy stalled, especially here in Las Vegas, the collective mindset was to bunker down and wait. Then around January, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What&#8217;s Happening Now?</title>
		<link>http://wordymouth.com/web-20/whats-happening-now/</link>
		<comments>http://wordymouth.com/web-20/whats-happening-now/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 23:18:40 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=459</guid>
		<description><![CDATA[]]></description>
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