Archive for the ‘Marketing’ Category

Where Oh Where Has My Twitter Friend Gone?

The other day a friend of mine became the mayor of his house on Foursquare. A bit of tongue in cheek hopefulness on his part, because everyone knows his wife is the mayor. Perhaps it was the only way he could achieve mayor-hood given that everyone seems to have grabbed the good mayorships for local [...]

The Social Media ROI Myth

Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy.

photo credit: Surat Lozowick
I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as a [...]

Do You Want Ketchup With That?

photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]