The other day a friend of mine became the mayor of his house on Foursquare. A bit of tongue in cheek hopefulness on his part, because everyone knows his wife is the mayor. Perhaps it was the only way he could achieve mayor-hood given that everyone seems to have grabbed the good mayorships for local [...]
Archive for the ‘Marketing’ Category
The Social Media ROI Myth
Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy.
photo credit: Surat Lozowick
I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as a [...]