photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]
Archive for the ‘Marketing’ Category
Your Unique Platform Is The First Stop On The Fame Train
28 Jan 2010 at 06:57
Michael Sommermeyer
photo credit: daveelmore
Who are you and why should anyone care?
This is a serious question. People talk about people that are interesting, intriguing and special. Which means that if you’re only known for sitting around the house, drinking beer and shouting at Spike TV then you’re going to need to come up with something else. [...]
You: The Brand, The Myth, The Legend
I’m going to turn you into a star! You are the next big brand.
photo credit: bdhq
Emily Gimmel, a television journalist, a Realty TV star – having spent time on the SOAPNet docudrama Southern Belles: Louisville – and a self-styled “Sexiness Advocate” opined recently, “It humors me when people use the term “social media.” The [...]