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	<title>wordymouth.com &#187; Journalism</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<title>When Pitching Focus On Page Views</title>
		<link>http://wordymouth.com/pr/when-pitching-focus-on-page-views/</link>
		<comments>http://wordymouth.com/pr/when-pitching-focus-on-page-views/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 23:03:38 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=880</guid>
		<description><![CDATA[A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage "If it bleeds, it leads" takes on a new connotation: "If it excites,  it delights."]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>No Mystical Device Alone Can Save Journalism</title>
		<link>http://wordymouth.com/journalism/no-mystical-device-alone-can-save-journalism/</link>
		<comments>http://wordymouth.com/journalism/no-mystical-device-alone-can-save-journalism/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:36:33 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=594</guid>
		<description><![CDATA[A good lede or headline will always pull me into a story. Here's one: @TIME: Why Bin Laden isn't worth worrying about &#124; http://su.pr/26HcJM. The headline made me want to reconsider America's obsession with the king of terror. It also made me reconsider why media can't seem to get anyone to pay for a story. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I Think I Learned More Than They Did: Media Issues for Ukrainian Press Secretaries</title>
		<link>http://wordymouth.com/journalism/i-think-i-learned-more-than-they-did-media-issues-for-ukrainian-press-secretaries/</link>
		<comments>http://wordymouth.com/journalism/i-think-i-learned-more-than-they-did-media-issues-for-ukrainian-press-secretaries/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 18:29:09 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Courts]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR Education]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=493</guid>
		<description><![CDATA[I just returned from two days of intensive training at the National Judicial College in Reno where I served as the facilitator and instructor for a course on media relations, education and outreach for a group of court administrators, judges and press secretaries from Ukraine. I was actually working in the capacity as a faculty [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>News Monitoring: A New Business Model for Newspapers?</title>
		<link>http://wordymouth.com/journalism/news-monitoring-a-new-business-model-for-newspapers/</link>
		<comments>http://wordymouth.com/journalism/news-monitoring-a-new-business-model-for-newspapers/#comments</comments>
		<pubDate>Thu, 21 May 2009 16:37:42 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=475</guid>
		<description><![CDATA[Newspapers, and to some extent television, have been struggling as viewers and readers drop. Yet most of the news content produced in the United States comes to us from traditional media supported by advertising. So even as traditional media struggles to maintain a shrinking business model, the hunger for content remains. People want to read [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Newspapers Struggle To Climb Out of the Tar Pit</title>
		<link>http://wordymouth.com/pr-tech/newspapers-struggle-to-climb-out-of-the-tar-pit/</link>
		<comments>http://wordymouth.com/pr-tech/newspapers-struggle-to-climb-out-of-the-tar-pit/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 19:42:54 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR Tech]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=448</guid>
		<description><![CDATA[I received an email yesterday asking if my Tweet about Media USA dropping the AP Wire was an April Fools joke. It seems an AP editor in Texas was upset over the news that a media company was dropping the wire service. I had no reason not to believe the news: it was posted at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press Release Embargoes: Sure, Why the Hell Not?</title>
		<link>http://wordymouth.com/pr/press-release-embargoes-sure-why-the-hell-not/</link>
		<comments>http://wordymouth.com/pr/press-release-embargoes-sure-why-the-hell-not/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 22:31:11 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=359</guid>
		<description><![CDATA[Okay, I'll bite on the subject of PR Embargoes, since it seems all my peers have also weighed in: if you don't want the news out there, keep your trap shut. I've never seen a journalist actually keep an embargo to themselves, and besides, the only reason to stick it out there is to play [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>And then? How to Write to Persuade</title>
		<link>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/</link>
		<comments>http://wordymouth.com/pr/and-then-how-to-write-to-persuade/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 01:11:46 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[persuasive_writing]]></category>
		<category><![CDATA[pitch_letter]]></category>
		<category><![CDATA[press_release]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2008/02/06/and-then-how-to-write-to-persuade/</guid>
		<description><![CDATA[And then? And then? And then what happened? Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, "And then?," and the magic is lost. In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, "And then?" [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>There&#8217;s a Reason the Label Says Genuine</title>
		<link>http://wordymouth.com/journalism/theres-a-reason-the-label-says-genuine/</link>
		<comments>http://wordymouth.com/journalism/theres-a-reason-the-label-says-genuine/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 01:27:05 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[eighth_judicial_district_court]]></category>
		<category><![CDATA[press_release]]></category>
		<category><![CDATA[social_media]]></category>
		<category><![CDATA[southern_nevada]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2008/02/05/theres-a-reason-the-label-says-genuine/</guid>
		<description><![CDATA[Right there on the label below the name they've placed the word Genuine. It's authentic. Made from real ingredients. Not synthetic. It's full of things you can touch and feel. When people surmise the press release is dead and needs a makeover, they point to the gimmicks. The press release needs a Technorati tag, a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Perfect Storm</title>
		<link>http://wordymouth.com/journalism/the-perfect-storm/</link>
		<comments>http://wordymouth.com/journalism/the-perfect-storm/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 06:44:53 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2008/01/11/the-perfect-storm/</guid>
		<description><![CDATA[I'm spinning downward and it seems like I can't keep up. The phone's ringing, I'm on the cellphone, and the phone keeps ringing. I try and answer the questions faster, and the call waiting rings in another call on the cell. Then the desk phone rings again and it goes to voicemail. By the time [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s A Conspiracy I Tell Ya, They&#8217;re Out to Get Me</title>
		<link>http://wordymouth.com/pr/its-a-conspiracy-i-tell-ya-theyre-out-to-get-me/</link>
		<comments>http://wordymouth.com/pr/its-a-conspiracy-i-tell-ya-theyre-out-to-get-me/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 14:39:45 +0000</pubDate>
		<dc:creator>Michael Sommermeyer</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Spin This!]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/13/its-a-conspiracy-i-tell-you-theyre-out-to-get-me/</guid>
		<description><![CDATA[Audio: Gov. Jim Gibbons speaks with Reno reporter Ray Hagar on the Wall Street Journal conspiracy theory Journalists should: ?¢‚Ç¨‚Äù Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity. - Society of Professional Journalists: Code of Ethics [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/pr/its-a-conspiracy-i-tell-ya-theyre-out-to-get-me/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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