A good lede or headline will always pull me into a story. Here’s one: @TIME: Why Bin Laden isn’t worth worrying about | http://su.pr/26HcJM. The headline made me want to reconsider America’s obsession with the king of terror. It also made me reconsider why media can’t seem to get anyone to pay for a story. [...]
Archive for the ‘Journalism’ Category
I Think I Learned More Than They Did: Media Issues for Ukrainian Press Secretaries
I just returned from two days of intensive training at the National Judicial College in Reno where I served as the facilitator and instructor for a course on media relations, education and outreach for a group of court administrators, judges and press secretaries from Ukraine. I was actually working in the capacity as a faculty [...]
News Monitoring: A New Business Model for Newspapers?
Newspapers, and to some extent television, have been struggling as viewers and readers drop. Yet most of the news content produced in the United States comes to us from traditional media supported by advertising. So even as traditional media struggles to maintain a shrinking business model, the hunger for content remains. People want to read [...]