A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage “If it bleeds, it leads” takes on a new connotation: “If it excites, it delights.”
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When Pitching Focus On Page Views
Posted on Nov 17 , 2010 in Featured & Journalism & Pitching & Podcast & PR & Publicity & You: The Brand
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No Mystical Device Alone Can Save Journalism
Posted on Jan 26 , 2010 in Communication & Journalism
A good lede or headline will always pull me into a story. Here’s one: @TIME: Why Bin Laden isn’t worth worrying about | http://su.pr/26HcJM. The headline made me want to reconsider America’s obsession with the king of terror. It also made me reconsider why media can’t seem to get anyone to pay for a story. [...]
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I Think I Learned More Than They Did: Media Issues for Ukrainian Press Secretaries
Posted on Jun 26 , 2009 in Communication & Courts & Journalism & PR Education
I just returned from two days of intensive training at the National Judicial College in Reno where I served as the facilitator and instructor for a course on media relations, education and outreach for a group of court administrators, judges and press secretaries from Ukraine. I was actually working in the capacity as a faculty [...]