A successful pitch of a story or idea no longer can discount the need to consider page views and reader interaction as part of the pitch. Essentially, the adage "If it bleeds, it leads" takes on a new connotation: "If it excites, it delights."...
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A good lede or headline will always pull me into a story. Here's one: @TIME: Why Bin Laden isn't worth worrying about | http://su.pr/26HcJM. The headline made me want to reconsider America's obsession with the king of terror. It also made me reconsider why med...
I just returned from two days of intensive training at the National Judicial College in Reno where I served as the facilitator and instructor for a course on media relations, education and outreach for a group of court administrators, judges and press secretar...
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