And then? And then?
And then what happened?
Grab the rapt attention of a child and the power of a good story demonstrates itself. Fail to answer, “And then?,” and the magic is lost.
In persuasive writing, whether a press release, essay, sales or pitch letter, the reader must be left to wonder, “And [...]
Right there on the label below the name they’ve placed the word Genuine. It’s authentic. Made from real ingredients. Not synthetic. It’s full of things you can touch and feel.
When people surmise the press release is dead and needs a makeover, they point to the gimmicks. [...]
I’m spinning downward and it seems like I can’t keep up. The phone’s ringing, I’m on the cellphone, and the phone keeps ringing. I try and answer the questions faster, and the call waiting rings in another call on the cell. Then the desk phone rings again and it goes to voicemail. By the time [...]
Audio: Gov. Jim Gibbons speaks with Reno reporter Ray Hagar on the Wall Street Journal conspiracy theory
Journalists should:
— Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity. - Society of Professional Journalists: Code of Ethics
Nevada Governor [...]
It’s hard to hold back a good story, one that engages and draws you in. One such story traveled the blogosphere last week and eventually was picked up by traditional media. It’s the story about the Ipod that saved a soldier’s life. Later it was determined the soldier’s body armor did all [...]
In 2004, during a Presidential News Conference, a reporter asked President George Bush this question: “Is it really true you don’t read us, don’t even watch the news?” And the president replied affirmatively that he doesn’t pay attention to the nightly news. Following up to the answer the reporter asked: “Well, how do you [...]
I’m still catching up on my blogging and I came across this post on Andrea Weckerle’s New Millenium PR (nice new site design BTW) about PR Doesn’t Have To Be Cool, It Just Needs To Get The Job Done.
Many of us have worked on PR events that were pretty hip. And let’s be honest, they [...]
The regional trout fishing site EasternSierraFishing.com (edited by this blogger) has decided to open up its content to its readers in an effort to involve fly fishermen and other anglers directly in shaping the site. For years guests have used the forums to discuss fish stories, swap fishing tips and show off their catches, [...]
VNR use, and misuse, remains under scrutiny and criticism by the Center for Media and Democracy (CMD).
Magpie reports that a CMD study found that video news releases and satellite media tours are on the increase and TV newsrooms continue to fail to disclose “that those stories were provided by PR firms.”
WSJV-28 in South Bend, IN, [...]
PR hacks that continue to blast fax and scattergun press releases without targeting the message are starting to make the profession look like a bunch of absolute morons. Enough already. We all know that the technique doesn’t work, so why do we persist in its practice? This weeks Bad Pitch Blog makes [...]