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	<title>wordymouth.com &#187; Crisis Management</title>
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	<link>http://wordymouth.com</link>
	<description>A bloviation on the practice of public relations.</description>
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		<p class="updated" itemscope itemtype="http://schema.org/WebPage" itemid="http://wordymouth.com/thoughts/because-we-havent-planted-it-yet/">Last updated by <span style="float:none" class="author vcard"><span class="fn"><a rel="author" href="http://wordymouth.com/author/WordyMouth/" class="authorsure-author-link">Michael S. Sommermeyer</a></span></span> at <time itemprop="dateModified" datetime="2012-05-17T13:04:28+00:00">May 17, 2012</time>.</p>	<item>
		<title>Because We Haven&#8217;t Planted It Yet</title>
		<link>http://wordymouth.com/thoughts/because-we-havent-planted-it-yet/</link>
		<comments>http://wordymouth.com/thoughts/because-we-havent-planted-it-yet/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 20:20:20 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Intelligence]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=1028</guid>
		<description><![CDATA[The UK has sent the Peacock Network another television comedy, Free Agents, set in a Portland, Ore. public relations agency. Besides the tension-filled sprouting relationship, I'm intrigued by the gamesmanship in the the boardroom. There is a large mixture of advertising, public relations and a large dose of cornball. And there is a bit of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Do You Want Ketchup With That?</title>
		<link>http://wordymouth.com/crisis-management/do-you-want-ketchup-with-that/</link>
		<comments>http://wordymouth.com/crisis-management/do-you-want-ketchup-with-that/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:27:10 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[You: The Brand]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=674</guid>
		<description><![CDATA[photo credit: ingridtaylar Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Why David Letterman Will Never Apologize</title>
		<link>http://wordymouth.com/spin-this/why-david-letterman-will-never-apologize/</link>
		<comments>http://wordymouth.com/spin-this/why-david-letterman-will-never-apologize/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 23:28:26 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Spin This!]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=483</guid>
		<description><![CDATA[David Letterman's crass joke about Sarah Palin's teenage daughter is really no different from when Don Imus called a group of women essentially whores. You call my teenage daughter promiscuous as a joke, and all politics aside, I'm going to loose it. Before you start commenting already, set aside your political views for a moment [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>If an A-Lister Twitters Alone in the Wilderness, Will Anyone Hear?</title>
		<link>http://wordymouth.com/pr/if-an-a-lister-twitters-alone-in-the-wilderness-will-anyone-hear/</link>
		<comments>http://wordymouth.com/pr/if-an-a-lister-twitters-alone-in-the-wilderness-will-anyone-hear/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 04:15:42 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/?p=457</guid>
		<description><![CDATA[Just because an A-lister Twitters disdain for a product, service, another A-lister, or the meal they just ate, doesn't mean anybody actually hears their scream.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Anonymous Messages: Challenges to Reputation</title>
		<link>http://wordymouth.com/pr/anonymous-messages-challenges-to-reputation/</link>
		<comments>http://wordymouth.com/pr/anonymous-messages-challenges-to-reputation/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 23:16:57 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[anonymous_comments]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[flame_war]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[monitoring_news]]></category>
		<category><![CDATA[negative_comments]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[responsive_organization]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2008/01/29/anonymous-messages-challenges-to-reputation/</guid>
		<description><![CDATA[My local newspaper allows people to comment on its website. It doesn't require them to log in first or even be truthful in identifying themselves. This is why you often have God commenting on stories. What you end up with are lots of anonymous comments, which are often rather snide, rude and usually factually wrong. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Perfect Storm</title>
		<link>http://wordymouth.com/journalism/the-perfect-storm/</link>
		<comments>http://wordymouth.com/journalism/the-perfect-storm/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 06:44:53 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2008/01/11/the-perfect-storm/</guid>
		<description><![CDATA[I'm spinning downward and it seems like I can't keep up. The phone's ringing, I'm on the cellphone, and the phone keeps ringing. I try and answer the questions faster, and the call waiting rings in another call on the cell. Then the desk phone rings again and it goes to voicemail. By the time [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/journalism/the-perfect-storm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Drudge, a Judge and an Institution&#8217;s Reputation</title>
		<link>http://wordymouth.com/courts/drudge-a-judge-and-an-institutions-reputation/</link>
		<comments>http://wordymouth.com/courts/drudge-a-judge-and-an-institutions-reputation/#comments</comments>
		<pubDate>Thu, 31 May 2007 00:21:22 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Courts]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Government Social Media]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/05/30/drudge-a-judge-and-an-institutions-reputation/</guid>
		<description><![CDATA[My last substantive post was around May 9, 2007. On May 11, an event occurred that shocked a lot of people in the Las Vegas legal community. It was the sort of day that illustrates why government agencies must prepare for any communication crisis and demonstrates why disclosure is important, even in delicate situations. It [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/courts/drudge-a-judge-and-an-institutions-reputation/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>When The Tiger Swallows Its Tail</title>
		<link>http://wordymouth.com/thoughts/when-the-tiger-swallows-its-tail/</link>
		<comments>http://wordymouth.com/thoughts/when-the-tiger-swallows-its-tail/#comments</comments>
		<pubDate>Thu, 03 May 2007 21:12:51 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/05/03/when-the-tiger-swallows-its-tail/</guid>
		<description><![CDATA[Sun Tzu would have loved the Digg Debacle of 2007. I like to believe Tzu retired to become a sage PR practitioner leading a team somewhere and would have known just how to keep something like the Digg HD Key Revolt from happening. Or, at least would have seen it coming and would have some [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/thoughts/when-the-tiger-swallows-its-tail/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Two Masks: What Face Do You Show Others?</title>
		<link>http://wordymouth.com/persuasion/two-masks-what-face-do-you-show-others/</link>
		<comments>http://wordymouth.com/persuasion/two-masks-what-face-do-you-show-others/#comments</comments>
		<pubDate>Tue, 01 May 2007 18:11:29 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/05/01/two-masks-what-face-do-you-show-others/</guid>
		<description><![CDATA[I was watching a video the other day of a industry leader make an acceptance speech. The individual was gracious, friendly, funny and sincere. He promised to do things right, always listen, be the kind of person we all would be proud of. Overall, a very uplifting speech, full of promises and met with a [...]]]></description>
		<wfw:commentRss>http://wordymouth.com/persuasion/two-masks-what-face-do-you-show-others/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Communication Breakdown</title>
		<link>http://wordymouth.com/pr-tech/communication-breakdown/</link>
		<comments>http://wordymouth.com/pr-tech/communication-breakdown/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 00:10:33 +0000</pubDate>
		<dc:creator>Michael S. Sommermeyer</dc:creator>
				<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[PR Tech]]></category>

		<guid isPermaLink="false">http://wordymouth.com/2007/04/16/communication-breakdown/</guid>
		<description><![CDATA[Like many public affairs professionals I participate in regional disaster drills. In one of these exercises it became painfully aware to all of the public communications staff on duty that we were going to fail. The disaster was so intensive that it factored in power outages and the loss of communication tools. Much of what [...]]]></description>
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		<slash:comments>1</slash:comments>
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