photo credit: ingridtaylar
Imagine being so pumped by ketchup that you create a social media account to talk about ketchup and a particular brand. Now you also happen to be a marketer who wants to test the notion that the balance of power in branding has moved from the company to the customer. He starts [...]
Archive for the ‘Crisis Management’ Category
Why David Letterman Will Never Apologize
David Letterman’s crass joke about Sarah Palin’s teenage daughter is really no different from when Don Imus called a group of women essentially whores. You call my teenage daughter promiscuous as a joke, and all politics aside, I’m going to loose it. Before you start commenting already, set aside your political views for a [...]
If an A-Lister Twitters Alone in the Wilderness, Will Anyone Hear?
07 Apr 2009 at 20:15
Michael Sommermeyer
Communication, Crisis Management, Marketing, Measurement, PR, PR Education, Thoughts
Just because an A-lister Twitters disdain for a product, service, another A-lister, or the meal they just ate, doesn’t mean anybody actually hears their scream.