Archive for the ‘Communication’ Category

Elvis Would Also Hate the ACE Bus

02 Jul 2010 at 14:21

Michael Sommermeyer

Communication, Customer Service, Spin This!, Thoughts

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I must be the dumbest bus rider in Las Vegas, or I have been marked by an evil spell.
I am a member of the Club Ride program and I attempt to do my part to walk short distances, or car pool, or be brave enough to recently risk it all on the ACE commuter bus. [...]

Creating Communities Fast and Easy Using #Hashtags

17 May 2010 at 11:51

Michael Sommermeyer

Communication, Government Social Media, Linkedin, PR Tech, Social Media

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Want to create a community in a matter of minutes? The next time you have an event or a social gathering, invite participation through the useful #hashtag.
There are a number of places to go to promote events and #hashtag use. First off, #hashtag use is probably the easiest way to keep track of conversations revolving [...]

The Social Media ROI Myth

22 Mar 2010 at 08:45

Michael Sommermeyer

Communication, Marketing, Measurement, PR, PR Tech

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Bear with me this week as I do some thinking out loud in preparation of two days of meetings later this week in San Antonio to talk about public relations and social media strategy.

photo credit: Surat Lozowick
I’m exploring the idea that social media and influence or reputation enhancement efforts can be measured as a [...]

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