Archive for the ‘Communication’ Category

Light The Torch of Freedom

03 Mar 2010 at 09:00

Michael Sommermeyer

Communication, Persuasion, Strategy

Comments

photo credit: John Fraissinet
To feel the full impact of this piece I suggest listening to some Dylan.
The Legacy For Health, the Ad Council and the Ex campaign have joined up for a PR campaign aimed at convincing smokers to quit. Imagine that. A PR campaign to convince people to declare their liberty and independence [...]

Governor LePotomaine Rides Again

25 Feb 2010 at 16:29

Michael Sommermeyer

Communication, Measurement, PR, Reputation, Social Media

Comments

Do you measure the results of your efforts in social media? If not, then you need to reconsider why you are in the space and whether or not it is worth the effort.

I Appreciate Your Viewpoint, But You’re Wrong!

22 Feb 2010 at 10:03

Michael Sommermeyer

Communication, Government Social Media, Strategy, Thoughts

Comments

Embrace negative comments. They lead to opportunities to improve customer service.

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