Apparently a few of us poked a tender spot regarding PRWeek’s determination that public relations had reached a PR 3.0 stage. It led to a response, and a few other comments including mine.
I still spend a large amount of time explaining how social media works. And it becomes frustrating to explain how a blog [...]
Audio: Gov. Jim Gibbons speaks with Reno reporter Ray Hagar on the Wall Street Journal conspiracy theory
Journalists should:
— Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity. - Society of Professional Journalists: Code of Ethics
Nevada Governor [...]
I pulled out my scruffy copy of The Cluetrain Manifesto the other night and re-read the first essay. I was surprised at how fresh it all seems even today nearly ten years later. When it arrived on my desk, the book articulated what I was seeing and experiencing during the early implementations of the interactive [...]
I’m still pondering about how to make the Social Media News Release work for governmental and public affairs. It seems many of the journalists I meet still don’t get how to use an aggregator or don’t know much about IM. They understand media portals and really appreciate the links to relevant information. [...]
Last month the Texas Supreme Court became the latest high court to offer video webcasts of oral arguments. This is positive step and further allows the judiciary to explain its important role in providing access to justice. In the Houston Chronicle’s Viewpoint Section Mark Trachtenberg agrees,
First, it allows for greater transparency of the court’s [...]
Advertisers frequently talk about viral marketing, earned media and social outreach in their pitches to clients and in turn the death knell is again being rung again for the public relations industry. Michael Shaw, Vice President of the Council of Public Relations Firms, warns “barbarians are at the gate” and the public relations industry is [...]