A good lede or headline will always pull me into a story. Here’s one: @TIME: Why Bin Laden isn’t worth worrying about | http://su.pr/26HcJM. The headline made me want to reconsider America’s obsession with the king of terror. It also made me reconsider why media can’t seem to get anyone to pay for a story. If the headline is dribble, then why pay for it? Make a relevant and heart-stopping headline/story and I’m going to buy it. This story on Bin Laden might have been one Time Magazine could have sold me.

I’m waiting for the Apple Slate/Tablet/Mystical Computing Device to come out. I just pray they don’t call it the iPad. That sounds too close to a personal product for my liking. Media are clamoring for this new device as a second chance at selling content to people. I’m telling you now outright; create crap and no amount of fancy computing device is going to cause folks to buy it. Newspapers, magazines, and journalists in general, need to step up and stop writing garbage. Get back to the roots of why most of us aging Baby Boomers got into the business; because we all wanted to be like Woodward and Bernstein. We all wanted to be journalists. Tell a good story, make it compelling and force me to buy the next page.

Cheers!

WM.