Comments on: Edelman Dust Up Explains Why Strategy Trumps Cool Kid Toys http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/ A bloviation on the practice of public relations. Tue, 31 Jan 2012 05:22:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jay Jarvie http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/comment-page-1/#comment-18060 Jay Jarvie Tue, 08 Dec 2009 09:54:12 +0000 http://wordymouth.com/?p=516#comment-18060 Social media tools? It's all a bunch of hogwash! And if you invite all your friends to a hogwash then a hogwash is also a social media tool. Remember, the pigs like their belly scratched amongst all those suds. Social media tools? It’s all a bunch of hogwash! And if you invite all your friends to a hogwash then a hogwash is also a social media tool. Remember, the pigs like their belly scratched amongst all those suds.

]]> By: Michael Sommermeyer http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/comment-page-1/#comment-17495 Michael Sommermeyer Tue, 03 Nov 2009 16:14:55 +0000 http://wordymouth.com/?p=516#comment-17495 That is interesting: your teaching of PR. I have always thought about how I might do something, tactic, and then fit it into the strategy. In some ways, I already intuitively know the strategy and then find a tactic to make it work. As a one-man-band, I tend to be the entire team! Anyway, social media has been easy to learn because I see the strategy and then pick the tool. Also, social media fits into a channel-mix approach; meaning, that if I'm marketing and promoting, I tend to see how these tools can achieve my goals. That is interesting: your teaching of PR. I have always thought about how I might do something, tactic, and then fit it into the strategy. In some ways, I already intuitively know the strategy and then find a tactic to make it work. As a one-man-band, I tend to be the entire team! Anyway, social media has been easy to learn because I see the strategy and then pick the tool. Also, social media fits into a channel-mix approach; meaning, that if I’m marketing and promoting, I tend to see how these tools can achieve my goals.

]]> By: Richard Becker http://wordymouth.com/pr-education/edelman-dust-up-explains-why-strategy-trumps-cool-kid-toys/comment-page-1/#comment-17488 Richard Becker Tue, 03 Nov 2009 14:50:47 +0000 http://wordymouth.com/?p=516#comment-17488 Michael, This is worth mentioning in my Friday class because it demonstrates where so many people are with social media. Except, I think social media is unique in that you have to understand the tools you are using. Not only is Facebook and Twitter different, with different applications, but there are dozens of approaches to Twitter. One thing you might find interesting ... when I teach, I tend to teach social media from a macro (strategy) to micro (tactic) view, but public relations from a micro to marco view. All my best, Rich Michael,

This is worth mentioning in my Friday class because it demonstrates where so many people are with social media. Except, I think social media is unique in that you have to understand the tools you are using.

Not only is Facebook and Twitter different, with different applications, but there are dozens of approaches to Twitter.

One thing you might find interesting … when I teach, I tend to teach social media from a macro (strategy) to micro (tactic) view, but public relations from a micro to marco view.

All my best,
Rich

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