Comments on: The Proper Use of Social Media By Governments http://wordymouth.com/courts/the-proper-use-of-social-media-by-governments/ A bloviation on the practice of public relations. Sun, 29 Apr 2012 20:51:00 +0000 hourly 1 By: Richard Becker http://wordymouth.com/courts/the-proper-use-of-social-media-by-governments/comment-page-1/#comment-17249 Richard Becker Sun, 18 Oct 2009 23:33:04 +0000 http://wordymouth.com/?p=499#comment-17249 While there are some crossovers, the downside in attempting to congregate on Facebook/Twitter in place of a blog is the lack of search engine discovery. And search engines still account for about 92 percent of discovery. I've been watching several firms attempt to employ Facebook accounts in lieu of blogs, but the results are dramatically mixed, with an de-emphasis on the collaborative functions of a blog. We've found Facebook to work best as an engagement tool beyond a blog, which can work fine on its own. However, as a communication tool, blogs have a significant advantage. Some good thoughts here. Keep up the good work Michael. Best, Rich While there are some crossovers, the downside in attempting to congregate on Facebook/Twitter in place of a blog is the lack of search engine discovery. And search engines still account for about 92 percent of discovery.

I’ve been watching several firms attempt to employ Facebook accounts in lieu of blogs, but the results are dramatically mixed, with an de-emphasis on the collaborative functions of a blog. We’ve found Facebook to work best as an engagement tool beyond a blog, which can work fine on its own. However, as a communication tool, blogs have a significant advantage.

Some good thoughts here. Keep up the good work Michael.

Best,
Rich

]]>