http://wordymouth.com/thoughts/blinded-by-the-light/ A bloviation on the practice of public relations. Tue, 31 Jan 2012 05:22:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://wordymouth.com/thoughts/blinded-by-the-light/comment-page-1/#comment-9981 Connie Reece Sat, 21 Mar 2009 01:10:34 +0000 http://wordymouth.com/?p=432#comment-9981 Hear, hear. We do workshops and labs that are targeted for people who have never dipped their toes into the social media stream, so to speak. We caution them not to drink the Kool-Aid, just to take a few sips at a time. It's easy for us early adopters to get blinded by Shiny Object Syndrome; we get excited by the array of new and fun tools, forgetting they have to serve an old purpose--communications--or they're worthless. Those of us in the consulting field have to sort through all the available tools and pick the ones that match the business objectives of an organization. Then teach them how to jump into the fray. Hear, hear. We do workshops and labs that are targeted for people who have never dipped their toes into the social media stream, so to speak. We caution them not to drink the Kool-Aid, just to take a few sips at a time. It’s easy for us early adopters to get blinded by Shiny Object Syndrome; we get excited by the array of new and fun tools, forgetting they have to serve an old purpose–communications–or they’re worthless. Those of us in the consulting field have to sort through all the available tools and pick the ones that match the business objectives of an organization. Then teach them how to jump into the fray.

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