In every organization I’ve either led or worked in, I’ve felt like we’ve never had a robust budget for marketing and public relations.  Public relations has always seemed easier because it required only earned media placements and spreading the word.  Marketing always meant digging into the pockets of the boss and justifying a campaign.  It seems rather silly to spend money when you can find creative ways to achieve the same results.

Of course, that’s why you do research and have triggers for measuring results.  No results, no more money spent on a marketing campaign.

So marketing always required me to do more thinking.  Then the Internet came along and it seemed like I’d never overcome to the ‘math’ deficiency most writers seem to carry around in the genes.  Often that led me back to public relations; I was always better talking to people anyway.

But then that also started requiring math and thinking about results, so I was back to learning some new tricks.  Thankfully, I have done a lot of homework and things are much easier when it comes to justifying expenditures in anticipation of returns.

But the guerrilla in me often comes out and I’m always looking for an edge, hidden trick, anything to succeed.

I tried to be high-brow with this blog for nearly three years and I realized again the other day that I’m more meat and potatoes.  I want to see results.  I don’t want to theorize over how we might achieve them.  So as I reenergize myself, I’m committed to showing rather than thinking about how to be a WordyMouth.  You can expect to see more hands-on from now on.  More nuts and bolts and less trying to be an academic.  Besides,  most of you would rather learn how to pull something out of a hat, right?