In some ways I’ve already illustrated this point, afterall, it has taken nearly six months to finish this series.  But in persuasion, it’s not necessary to spend months getting to your point, you only need to build upon all of the steps to reach a conclusion that leaves them wanting more.

Like an excellent novel begging for a sequel, it’s important to be thinking beyond your message to the second, third and fourth messages.  If a person must be exposed to a message at least seven times before they are convinced, then you must be thinking beyond your initial message to the absolute conclusion.  By leaving them wanting more, then you build anticipation and excitement as your reader waits for your next message.  That’s why much copywriting on the Internet seems to go on for a long stretch; the writer is building small steps and giving the reader just enough to want to go on.  The reader becomes involved in the persuasive writing and can’t wait for the conclusion.  Usually, that conclusion is the ask and a sale is made.

Leave them wanting more and you don’t be afraid to take it away.  Take away the opportunity and wait; the listener will come back because they are wanting to see the conclusion.  Leave them wanting more and eventually they will persuade themselves that your product, message or offer is the one they want.