Or perhaps the title of this post should have been Help them Believe. You see, it’s up to you to instill belief in your message and help your listener begin to believe enough to be persuaded.

No one will be persuaded if they have doubts about your message.

You want to generate enough belief in you and your message to overcome any hesitancy. You do this by being genuine and honest. Cross the line and you have entered the realm of manipulation, and this is not where you want to go. A sage philosophy seems appropriate: “A man convinced against his will
is of the same opinion still.” He will not be persuaded and he will turn away before any results become apparent.

So how do you help them believe? By combining much of what’s already been discussed in this series about persuasion. You must lead, use examples, rely on shared experiences and weave an excellent story to help your listener better believe your message.