A clown was standing in a kitchen, holding a can of frozen orange juice, staring at it intently. His friend saw this and asked why. The clown answered, “The can says, ‘Concentrate’.”

Now why would I start with that terrible joke? To illustrate that if you’re characters are unbelievable or slightly off, then no one will respect or believe your story.

Good characters fuel stories and stories fuel persuasive writing. To engage your reader or listener you need to spin really good stories that are believable. Credible characters make it possible to build up to the climax in the story and keep your target willing and begging for more information.