Communication Overtones: Measuring Success: The Impact of Social Media and Viral Video
Best post of the summer on marketing and word-of-mouth viral campaigns!
(tags: public+relations, viral, marketing)

Rough Type: Nicholas Carr’s Blog: The Great Unread
And, while we’re talking about measurement…
(tags: analysis measurement)

Digital Solid: Marketing Technology ROI ?Ǭª The persuasive power of a map
By the way, here’s a map.
(tags: [...]