http://wordymouth.com/2006/07/28/mommys-rise-up/ A bloviation on the practice of public relations. Thu, 04 Mar 2010 03:16:51 -0500 http://wordpress.org/?v=abc hourly 1 http://wordymouth.com/2006/07/28/mommys-rise-up/comment-page-1/#comment-1322 Michael Sommermeyer Thu, 03 Aug 2006 09:48:14 +0000 http://wordymouth.com/2006/07/28/mommys-rise-up/#comment-1322 Those are all great suggestions. I also like to measure the value of placements, something I'm attempting to adapt in the new media environment. It's easy with traditional media because you can total up the equivalent cost of purchasing the space, but on blogs it's hard to calculate the value of a link, a quote or a writeup. Tracking URLs, and surveys may be one way to accomplish this task. Those are all great suggestions. I also like to measure the value of placements, something I’m attempting to adapt in the new media environment. It’s easy with traditional media because you can total up the equivalent cost of purchasing the space, but on blogs it’s hard to calculate the value of a link, a quote or a writeup. Tracking URLs, and surveys may be one way to accomplish this task.

]]> http://wordymouth.com/2006/07/28/mommys-rise-up/comment-page-1/#comment-1294 Kami Huyse Tue, 01 Aug 2006 01:50:55 +0000 http://wordymouth.com/2006/07/28/mommys-rise-up/#comment-1294 I think there are some ways to show this. We just need to take a page from the marketing folks. Here are just a few ideas: track web traffic after a particularly good media hit, use unique URLs in contact information given out in PR materials and track the people who come through that URL and all the way to purchase or request for info, do a pre and post survey for a campaign to gauge change in attitude, set monetary goals for events, always have measureable objectives in your PR campaigns. Shall I go on? Anyway, you get my drift. I think there are some ways to show this. We just need to take a page from the marketing folks. Here are just a few ideas: track web traffic after a particularly good media hit, use unique URLs in contact information given out in PR materials and track the people who come through that URL and all the way to purchase or request for info, do a pre and post survey for a campaign to gauge change in attitude, set monetary goals for events, always have measureable objectives in your PR campaigns. Shall I go on? Anyway, you get my drift.

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