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Carlsbad Resort Could Use a Day at Starbucks

Posted on May 02 , 2006 in PR

In his post Great Customer Relations + Good Coffee = Success! Michael Morton hits the nail on the head when it comes to treating a customer with respect and care. Unlike many companies who claim that good customer relations is priority-one but often fail to prove it, Starbucks continually lives up to this claim. Morton [...]

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Viswanathan, Is Dan Brown Next?

Posted on May 02 , 2006 in Crisis Management & Persuasion & PR & Spin This!

The New York Times reports “A Second Ripple in Plagiarism Scandal” has moved across the pond as a young writer is accused of stealing from a second book by a British author. Fresh passages in the novel by Harvard sophomore Kaavya Viswanathan, whose book was pulled from stores last week after she acknowledged plagiarizing portions [...]

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Actor Slams ‘Shaped News’

Posted on May 02 , 2006 in Persuasion & PR & Spin This!

Oscar-winner Richard Dreyfuss has a problem with the news media. The rush to deliver instant news has dried up the idea pool, according to Dreyfuss. “Information from more than one source is good. I’m totally in favor of it, even if people send propaganda. In the aggregate you can find more truth than in one [...]