We've all been fooling ourselves. While we've been high-fiving around about Al Reis' notion that business needs to drop advertising and replace it with PR, Strumpette tells us today that "business is taking a huge and very risky gamble on Public Relations." I ...
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I attended a conference in Reno in March where we looked at how organizations communicate and reach out to their customers. No surprises, however, it did generate some ideas and refined others. Lynne C. Lancaster, co-author of the book When Generations Collide...
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