Comments on: PR Headed for Trash Heap? http://wordymouth.com/pr/pr-headed-for-trash-heap/ A bloviation on the practice of public relations. Tue, 31 Jan 2012 05:22:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Driehorst http://wordymouth.com/pr/pr-headed-for-trash-heap/comment-page-1/#comment-67 Mike Driehorst Wed, 05 Apr 2006 13:01:00 +0000 http://wordymouth.com/2006/04/03/pr-headed-for-trash-heap/#comment-67 Michael, Good food for thought you started. I can see where the terms PR and public relations will be redefined or fade and replaced by some other term. Regardless, being in PR is about communicating -- in whichever form our audiences need and prefer. So, there'll always be a need for good PR pros. I do agree with your point that "the idea that blogging and the other Internet social networking makes anyone a corporate spokesman is pure rabbit pellets." For example, if everyone at the court blogged, it wouldn't mean everyone is an official spokesperson -- no matter how much or if they talked about their work. However, with the ease of blogging, the clarity of identifying an official spokesperson or spokespersons will be more difficult. And that's where internal blogging/communication policies should come into play. Mike Michael,
Good food for thought you started.
I can see where the terms PR and public relations will be redefined or fade and replaced by some other term. Regardless, being in PR is about communicating — in whichever form our audiences need and prefer.

So, there’ll always be a need for good PR pros. I do agree with your point that “the idea that blogging and the other Internet social networking makes anyone a corporate spokesman is pure rabbit pellets.”

For example, if everyone at the court blogged, it wouldn’t mean everyone is an official spokesperson — no matter how much or if they talked about their work. However, with the ease of blogging, the clarity of identifying an official spokesperson or spokespersons will be more difficult.

And that’s where internal blogging/communication policies should come into play.
Mike

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