Comments on: Enough Already: Cave Men Want Better Pitches http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/ A bloviation on the practice of public relations. Thu, 04 Mar 2010 03:16:51 -0500 http://wordpress.org/?v=abc hourly 1 By: The Best News Portal » Bad Pitch Resources http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/comment-page-1/#comment-5313 The Best News Portal » Bad Pitch Resources Tue, 03 Apr 2007 09:08:40 +0000 http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/#comment-5313 [...] Enough Already: Cave Men Want Better Pitches wordy mouthInstead of weighing down your email pitch with a full-length news release, Michael Sommermeyer tells us to ?¢‚Ǩ?ìthink link?¢‚Ǩ¬ù instead. [...] [...] Enough Already: Cave Men Want Better Pitches wordy mouthInstead of weighing down your email pitch with a full-length news release, Michael Sommermeyer tells us to ?¢‚Ǩ?ìthink link?¢‚Ǩ¬ù instead. [...]

]]> By: Michael Sommermeyer http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/comment-page-1/#comment-12 Michael Sommermeyer Tue, 21 Feb 2006 05:06:12 +0000 http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/#comment-12 Dave, You're right about not waiting for journalists to find your blog; it isn't going to work. I recently created a blog to help me at work communicate to the media and I'm pulling teeth getting them to find it and understand how to use it. There have been a few who get it, but the majority don't have a clue! So, we still must use the other tools available to us to reach the media. I've said before I rarely send out press releases, but I've clearly decided to limit our notices to those that are clearly news. It's just too easy to draft some pretentious news and pass it off as immediate. Dave,

You’re right about not waiting for journalists to find your blog; it isn’t going to work.

I recently created a blog to help me at work communicate to the media and I’m pulling teeth getting them to find it and understand how to use it. There have been a few who get it, but the majority don’t have a clue!

So, we still must use the other tools available to us to reach the media. I’ve said before I rarely send out press releases, but I’ve clearly decided to limit our notices to those that are clearly news. It’s just too easy to draft some pretentious news and pass it off as immediate.

]]> By: Dave http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/comment-page-1/#comment-11 Dave Tue, 14 Feb 2006 14:34:39 +0000 http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/#comment-11 Great advice. Research and identification of the RIGHT media contacts is the most important step of the media pitching process. Sadly, it's often the most overlooked. However, as great a communications tool as blogs are, I'm not sure they'll ever serve as a news distribution channel in the same way that emailing, mailing, or faxing a news release does. Blogs are simply too passive to reliably communicate our clients' messages to the media and the public. True, if a reporter finds your blog and asks YOU for more information, you're off to a great start, but I'm not going to hold my breath and wait for the new products editor from Men's Health to stumble into my little corner of cyberspace. Great advice. Research and identification of the RIGHT media contacts is the most important step of the media pitching process. Sadly, it’s often the most overlooked.

However, as great a communications tool as blogs are, I’m not sure they’ll ever serve as a news distribution channel in the same way that emailing, mailing, or faxing a news release does.

Blogs are simply too passive to reliably communicate our clients’ messages to the media and the public. True, if a reporter finds your blog and asks YOU for more information, you’re off to a great start, but I’m not going to hold my breath and wait for the new products editor from Men’s Health to stumble into my little corner of cyberspace.

]]> By: DCS http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/comment-page-1/#comment-9 DCS Fri, 10 Feb 2006 02:59:17 +0000 http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/#comment-9 Excellent, timely advice. "Cave men." LOL I love it! Excellent, timely advice. “Cave men.” LOL
I love it!

]]> By: Kevin Dugan http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/comment-page-1/#comment-8 Kevin Dugan Thu, 09 Feb 2006 02:46:18 +0000 http://wordymouth.com/2006/02/04/enough-already-cave-men-want-better-pitches/#comment-8 Michael - Thanks for stopping by Bad Pitch and joining the conversation. It looks like wordymouth is off to a great start. Congrats. I suspect you'll be getting pitched soon (if you haven't already). Keep us in mind if you get good ones or bad ones. Cheers. Michael – Thanks for stopping by Bad Pitch and joining the conversation. It looks like wordymouth is off to a great start. Congrats. I suspect you’ll be getting pitched soon (if you haven’t already). Keep us in mind if you get good ones or bad ones.

Cheers.

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