PR hacks that continue to blast fax and scattergun press releases without targeting the message are starting to make the profession look like a bunch of absolute morons. Enough already. We all know that the technique doesn’t work, so why do we persist in its practice? This weeks Bad Pitch Blog makes my point. Okay, [...]
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Enough Already: Cave Men Want Better Pitches
Posted on Feb 04 , 2006 in Journalism & PR