I currently use RSS Calendar to keep track of court cases the media have an interest in, but I’ve been frustrated by the fact that I can’t create individual calendars for individual media outlets.?Ç For instance, it would be nice to keep a global list of high profile media cases, yet tag each media outlet so that they could track their own cases.?Ç This way I could have a global perspective, but allow each media member to keep their own calendar.?Ç I also could create specialized messages for print, television or bloggers based on their own interests.

So when I heard about 30 Boxes, I was curious.?Ç Based on an AJAX implementation, 30 Boxes allows calendar sharing, events tags, and filters that allow others to share their calendar items with you.?Ç All of these neat features are detailed on Thomas Hawk’s Digital Connections.

Applications for PR??Ç We’ll if you have many clients and you wanted to make them feel super special, you’d invite each to become a “Buddy” and see how you’re helping them, and only them.?Ç With 30 Boxes you can create a calendar that shows a client exactly what you’re doing for them, without having to show you have other clients also benefiting from your services.

The new system rolls out Sunday (Feb.5) in Beta. Of course, there are other systems, notably Planzo, Eventful and Kiko, but 30 Boxes might be better suited to sharing, along the lines of Flickr or Del.ici.ous.?Ç I’m looking forward to seeing how it works and how I might use it to further my PR goals.