In a crisis it’s easy to loose your head. You can’t think. The devastation seems to incredible too comprehend. That’s why we plan and rehearse in advance of crisis events. In what started out as a rapt and personalized use of PR and communication quickly turned into a textbook case of how not to react [...]
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Respond Fast in a Crisis
Posted on Jan 05 , 2006 in Crisis Management & Journalism & PR & Spin This!