When it comes to technology most PR folks are still trying to get their computers to work.  The latest survey in PRSA’s Public Relations Tactics (December 2005) shows only 16% of PR practitioners use Podcasting to reach their publics and Blogs are only now finding a voice among the profession.  Blogging is just another communication tool, however to use it as part of a strategy requires skills you already know. In this post, Richard Edelman describes what skills are needed for a corporate PR Blogger.

For the record, Blogging is a must, especially if you wish to reach those folks who cross-pollinate and spread your messages around.